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In 1917 World War 1 was finally coming to an end after nearly 4 years of brutal suffering and intense fighting; it was foreseen that the Germans would lose the war. BMW was originally an Aircraft engine manufacturer, for the Luftwaffe no doubt, was forced to stop immediately due to the 'Versailles Armistice Treaty'. This lead to the change of demographic as the company moved towards producing motorcycles in 1923, only when the restrictions of the treaty began to fade. It wasn't until 1928-9 that the manufacturer started to construct Auto-mobiles.
After many years of hardships the company has barely changed, the logo still stands elegantly above the likes of "FORD" with their new range of 'Focus' patrolling the streets soon. Fear, isn't a factor when it comes to BMW; allowing the company to flourish and design crazy compartments and wacky new wing-mirrors. It seems evident that the company itself has provided many a family with years of comfort and leisure while driving the roads of Britain. It doesn't just stop there BMW has revolutionised the way we perceive cars in our society; If It's not sleek and smart it's not BMW. In 2010 alone the company produced roughly 1.5M Auto-mobiles and nearly 120,000 Motorcycles; displaying BMW's confidence/dominance in the "Motor-Market". It would appear that the company doesn't hide behind their sleek, masculine designs as for last years 'April Fools Day' the company released information telling customers that they could change the colour of the 'BMW' logo to suit correlate to their political party - what a joke.
If producing some of the world's most comfortable cars wasn't enough, owning the right to produce MINI's and ROLLS-ROYCE's just to add that little bit of salt to the recipe. Showing that they can exert works of brilliance to three completely different target audiences; the MINI is for those sporty days when having a roof can be just too much and consequently allowing your hair get all tangled and knotted becomes quite a pleasurable experience and all because, one is in a 'MINI'. In contrast to the 'MINI' the Rolls-Royce is for those lazy days where the rich and famous can drive aimlessly from A to B without a worry or care for the environment or their, now comfortable, bottom. It then places the 'BMW' in between for those middle-upper class customers who work so hard to look genuine and nonchalant.
After many years of hardships the company has barely changed, the logo still stands elegantly above the likes of "FORD" with their new range of 'Focus' patrolling the streets soon. Fear, isn't a factor when it comes to BMW; allowing the company to flourish and design crazy compartments and wacky new wing-mirrors. It seems evident that the company itself has provided many a family with years of comfort and leisure while driving the roads of Britain. It doesn't just stop there BMW has revolutionised the way we perceive cars in our society; If It's not sleek and smart it's not BMW. In 2010 alone the company produced roughly 1.5M Auto-mobiles and nearly 120,000 Motorcycles; displaying BMW's confidence/dominance in the "Motor-Market". It would appear that the company doesn't hide behind their sleek, masculine designs as for last years 'April Fools Day' the company released information telling customers that they could change the colour of the 'BMW' logo to suit correlate to their political party - what a joke.
If producing some of the world's most comfortable cars wasn't enough, owning the right to produce MINI's and ROLLS-ROYCE's just to add that little bit of salt to the recipe. Showing that they can exert works of brilliance to three completely different target audiences; the MINI is for those sporty days when having a roof can be just too much and consequently allowing your hair get all tangled and knotted becomes quite a pleasurable experience and all because, one is in a 'MINI'. In contrast to the 'MINI' the Rolls-Royce is for those lazy days where the rich and famous can drive aimlessly from A to B without a worry or care for the environment or their, now comfortable, bottom. It then places the 'BMW' in between for those middle-upper class customers who work so hard to look genuine and nonchalant.
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