Blog Archive

ZTE Z221, an Entry Level Phone to AT&T

Targeting an entry level phone market, AT&T in collaboration with ZTE released its basic phone namely ZTE Z221. It is specially design for carrying only basic features and for those who want a simple way to communicate without being bothered of complicated features. To get all information about the phone, here is the detail specification of the Z221 by ZTE.

ZTE Z221 appears as a clamshell phone measuring 96 x 49 x 19 mm and weighing 92 grams. On the front side, there is 1 inch monochrome external display with 96 x 96 pixels resolution. The external display shows signal strength, battery life, date, time and caller ID. Right above the external display is a 0.3 megapixels camera with no autofocus. On the left side, there are volume control keys and charging or headset port. Speakerphone is located on the back bottom side. Flip open the clamshell to reveal its internal display that features 2 inches TFT screen with 240 x 320 pixels resolution. Below the internal display are navigation array and alphanumerical keypad. The navigation array consists of two soft keys, a Send key, an End or Power key, a square 4-way navigation pad with central OK key as well as a Task key, a Camera key and a Clear key.

ZTE Z221 is a world GSM phone as it runs on quad band GSM 850, 900, 1800, 1900 MHz network. For the data connectivity, it is supported by EDGE, UMTS and HSDPA up to 3.6 Mbps data network. You can experience internet surfing using NetFront 3.5 web browser that supports WAP 2.0. ZTE Z221 also comes with other connectivity such as Bluetooth ver2.0 with EDR and microUSB connection. Furthermore, it has GPS navigation system with A-GPS supports.

ZTE Z221


ZTE Z221

ZTE Z221 is also equipped by 0.3 megapixels camera without autofocus or flash. It manages to capture images up to 640 x 480 pixels resolution in average quality. It can also be functioned as a camcorder but it limited on QCIF (176 x 144 pixels) resolution. Although it is not a smartphone, ZTE Z221 comes with 64 MB RAM and 128 MB ROM, leaving only 20 MB for user. For multimedia features, there is a music player that manages to play music in MP3/AAC+/MPEG4/H.263/H.264 formats.

Messaging features of ZTE Z221 include text messaging (SMS), multimedia messaging (MMS), Instant Messaging (IM) and Email. Instant messaging service comes with Yahoo!, AOL, and Windows Live support. Meanwhile, email service manages to come with POP or IMAP accounts. Its Organizer features include calendar, world clock, alarm, calculator, tip calculator, unit converter, and stopwatch.

For notification types, ZTE Z221 offers Music ringtone, Polyphonic ringtones, Vibration mode, Silent mode, and Speakerphone. Other features include Voice recording, Voice memo, Games with Java MIDP 2.0 support, and 500 entries of Phonebook. Last but not least, ZTE Z221 is powered by standard battery Li-Ion 900 mAh. The battery life is rated up to 3 hours of talk time or up to 8.3 days (200 hours) of standby time.

Samsung Repp, a Midrange Android Smartphone

On the midrange smartphone market, Samsung is ready with its new midrange smartphone namely Samsung Repp. Some of its features include Android Gingerbread OS, 800 MHz processor, 3.2 megapixels camera, GPS, WiFi, and many more. Closer look, here is the review and detail specification of the Repp by Samsung for your reference.

Samsung Repp also known as Samsung SCH-R680 comes with a full touch screen and a candy bar design. It is quite small on hand measuring 110 x 57 x 12.2 mm and light as well weighing 105 grams. As its small size, the display dimension only features 3.2 inches of capacitive touch screen. The display quality is average in 320 x 480 pixels resolution. Below the screen, there are navigation keys consists of two touch-sensitive keys that serve as Menu and Back keys, and a square physical key on the middle serving as Home or Select key.  Meanwhile, above the screen are a proximity sensor and an earpiece speaker. Around the phone’s side, there are 3.5mm headset jack, Power or lock key, microSD card slot, microUSB charging port, and volume key. The back side is resided by camera lens and speakerphone.

Samsung Repp


Samsung Repp

Samsung Repp is a smartphone running on Android OS, v2.3 (Gingerbread) with TouchWiz UI. Under the hood is 800 MHz processor that brings a quite smooth performance.  Samsung Repp is a CDMA smartphone that already supports CDMA2000 1xEV-DO Rev. 0 up to 2.4 Mbps data network. Surely it brings a quite fascinating internet browsing as the web browser also comes with HTML and Adobe Flash supports. Other connectivity includes Wi-Fi, Wi-Fi hotspot, Bluetooth, and microUSB connection. Furthermore, it is supported by GPS navigation system.

Samsung Repp is also equipped by 3.2 megapixels camera with no autofocus and no flash. However, it manages to shoot images up to 2048 x 1536 pixels resolution. As it is lacking of autofocus and flash, the images come in just average quality. It is also able to record video, but still in average quality. For storage, there are 2 GB internal memory and up to 32 GB external memory via microSD card. In term of multimedia, Samsung Repp brings up stock Android media player for playing music and video. In music player, song is filtered according to Album, Artist, and Playlists. While the music is playing, the interface shows Album art cover and control panel. It also manages to play music in the background.

In messaging features, Samsung Repp provides SMS (threaded view), MMS, IM Email, and Push Mail. Similar to other Android smartphone, Samsung Repp is also comes with pre-loaded Google service applications such as YouTube, Calendar, Google Talk, Google Search, Maps, Gmail, and Picasa integration. Other features includes SNS application, Organizer, Document viewer, Image and video editor, Voice memo, Voice dial, Java MIDP emulator, Accelerometer, and Loudspeaker. Lastly, Samsung Repp is powered by standard battery Li-Ion 1500 mAh that can last up to 8 hours of talk time or up to 300 hours of standby time.

Experiencing HD Screen With LG Nitro HD

Competing in 4G LTE smartphone’s market, LG together with AT&T released its powerful smartphone namely LG Nitro HD. Implies of its name, Nitro HD offers an impressive High Definition screen along with its great features. In details, here is the review of Nitro HD.

LG Nitro HD comes with a full touch screen and a candy bar design. It is made out of plastic construction with rounded edges and rubberized diagonal pattern on the back measuring 133.9 x 67.8 x 10.4 mm and weighing 127 grams. Located on the front side is 4.5 inches AH-IPS LCD capacitive touch screen with 720 x 1280 pixels resolution and 16M colors support. Its IPS LCD screen delivers a High Definition screen with a good balance between color accuracy and brightness output as well as images detail. Below the screen are three capacitive keys for Menu, Home and Back function while above the screen are a front facing camera and an earpiece speaker. Around the phone’s side includes volume control button, power button, 3.5 mm headset jack, and microUSB port. The back side is resided by camera lens, LED flash and speakerphone.

LG Nitro HD


LG Nitro HD

Under the hood, LG Nitro HD is powered by Dual-core 1.5 GHz Scorpion processor with 1 GB RAM. What's more, it runs on Android OS, v2.3.5 (Gingerbread) with LG's Optimus UI. For the interface, it comes with customization options where you can choose among 4 layouts or themes including Play, Work, Travel, and Custom. The Home screen consists of seven different pages which you can customize as well with shortcuts or widgets. Nitro HD works on AT&T’s GSM network and already supports AT&T’s 4G LTE network. The data connectivity is able of hitting HSDPA up to 21 Mbps, HSUPA up to 5.76 Mbps and 4G LTE data network. Experiencing its high speed data connectivity, there is a stock web browser with HTML and Adobe Flash support. Other connectivity includes Wi-Fi, Wi-Fi Direct, Wi-Fi hotspot, DLNA, Bluetooth, microUSB connection and GPS navigation system with A-GPS support.

LG Nitro HD is also equipped by two cameras; a 1.3 megapixels front facing camera and an 8 megapixels main camera with autofocus and LED flash on the back side. The main camera is able to capture images up to 3264 x 2448 pixels resolution with great quality. It can also record video in HD of 1080p resolution. Meanwhile, the front facing camera is functioned for video chat, self-portrait as well as recording video. For storage, Nitro HD offers 4 GB internal memory and additional external memory via microSD card up to 32 GB. Coming to multimedia features, Nitro HD is also equipped by music player and video player. Unluckily, music player only comes with standard setting and lack of equalizer options. Video player manages to play video in MP4/H.264/H.263/WMV formats.

Messaging features include SMS (threaded view), MMS, IM, Email, Push Mail, and RSS. Other features are SNS applications, Document viewer and editor, Organizer, Voice memo/dial/commands, Stereo FM radio with RDS, and Java MIDP emulator. Supporting all of its superb features, LG Nitro HD is powered by standard battery Li-Ion 1830 mAh. The battery life is rated up to 252 hours (3G) of standby time or up to 3 hours (3G) of talk time.

Who is online?

Taking a looking at the demographic of nations with higher on line populations.  Seeing who is on line at the level of nations.  Graphs made with gapminder.org graphing software. Not many surprises but still worth reflecting. It seems that people on line are rich, educated, old, single, happy and fat. But there are nations which are educated, single, fat and happy that don't have high on line participation.  But no nations that are rich or old are not highly online.  So its wealth and life expectancy which are the strongest predictors of participation on the Internet. 

Rich. Nations with high Internet users tend to be richer, in fact wealth is the clearest predictor of Internet participation, far more so than social freedoms or democracy.


Educated. Nations with high Internet usage need to have high literacy rates (that is obvious) but literacy does not predict high Internet usage.  That is literacy is required to be a Internet using nation but plenty of nations have high literacy and low Internet usage. 


Old. Very surprising graph, a very strong relationship between life expectancy and rate of Internet usage.  There is no cause here, wealth causes both long life and Internet usage, but we tend to think of the Internet as a domain of the young.  But there is a strong dimension to the Internet also being the tool of nations with lots of old people and ageing populations. 


Single. High Internet users tend to marry later in life.  Probably explains the popularity of on line dating.  It will be interesting to see what happens when women who marry at 20 are using the Internet in large numbers, on line dating might be replaced with child care sites.


Happy. This did surprise us, there is a tendency for nations with high Internet usage to have lower suicide rates.  This probably relates to overall quality of life, the Internet along with wealth, education and late marriage being elements of a happy life.  We tend to think of our modern western life as isolated and  unhappy, and the Internet as a sorry replacement for real social engagement, but the true story may be that the Internet is a part of a very fulfilling lifestyle developed in the west. 


Fat. No surprise here, heavy Internet user nations are heavy nations.  Though we don't see any cause here, the Internet is probably not helping.  Actually this one looks more like education.  Nations with low BMI probably lack enough economics to support the Internet, as the BMI levels increase some nations have higher Internet usage but other do not.  There is a tendency for an increase but nothing like the association between wealth.
Conclusion: not surprisingly Internet users are from richer nations.  They marry later in life and date more when they are young, they live longer, are literate and are more prone than the global average to have issue with weight but less likely to be suicidal and therefore less depressed than most people in the world.  The Internet seems to be a key part of the good things of life.  

The data is pretty clear, people who have the Internet are better off than people who don't have it.  In the first years of the Internet the media was full of stories of the dangers of the Internet, but likely the benefits for people are pretty strong.  

Internet of cities

This graph provided by gapminder.org  shows the relationship in 2008 between percentage of Internet users in a country and its urban population.  The general trend is pretty clear, people who live in cities and other urban areas are more likely to be Internet users.

This actually is not surprising when you keep in mind that richer countries tend to have more urban populations.  People who live in villages are going to find it harder to not only earn the money to get on line but also to even get connection to the Internet.  The mobile Internet will likely change this, but it remains the fact that even today people who live in built up areas are more likely to be on line.

We conclude that the relationship is a bit deeper than just one of money, though money may be the cause.  Cities are deeply connected to the Internet.  We believe the concept of a cyberspace that is detached from real space is a misleading myth, in fact the same processes that create cities create the Internet.  The creation of information on the web, from Wikipedia pages to twitter is being driven by the same social processes that make cities.  That is the Internet extends the process of city creation, or to be even more precise the process of social organisation and economic organisation that have created cities go beyond just cities in creating and structuring the Internet.

Cyberspaces illusion of being separate from real space is an illusion.  Our research shows that almost all on line data comes from cities, and most of it is about cities.  Wikipedia data is far more likely to be about things in urban areas.  More tweets come from cities, more foursquare check ins, more of all the behaviours of production and consumption of web data take place in cities.

Tamron and Tokina join Micro Four Thirds

Tamron and Tokina have joined the Micro Four Thirds group, meaning all three major third-party lens makers are likely to produce optics for the system. No further details of their intentions have been given. The announcement comes just after Sigma announced its first lenses for both Sony's E-mount and Micro Four Thirds - both lenses that we think make more sense on APS-C than the Micro Four Thirds format. It will be interesting to see whether Tamron and Kenko Tokina develop lenses specifically for the smaller format. Meanwhile high-end video manufacturer Astrodesign has also joined the consortium, and released a Micro Four Thirds mount 4K video camera head.

Motorola DROID 4, the Fourth DROID’s Line

The fourth installment of DROID’s line, here is Motorola DROID 4. Like its Droid’s siblings, DROID 4 offers great performance as well as features including 1.2 GHz processor, Gingerbread OS, 4G LTE supports, 8 megapixels camera, GPS, and many more. In details, let’s have a look at the review below.

Motorola DROID 4 comes with a full touch screen design with a slide-out landscape QWERTY keyboard. It is claimed to be the slimmest smartphone among the same type of phone measuring 127 x 67.3 x 12.7 mm. But DROID 4 may seem a bit heavy weighing 178.9 grams. The front side is resided by 4.0 inches capacitive touchscreen that supports 16M colors. Although it doesn’t feature AMOLED panel, the screen looks quite sharp and bright. Above the screen, there are a front facing camera and an earpiece speaker. Below the screen are four touch-sensitive keys for Menu, Home, Back and Search function. Slide the phone to the right to reveal its landscape full QWERTY keyboard. It is arranged in five rows with full number keys on the first row. The back side features camera lens and LED flash.

Under the hood, Motorola DROID 4 is powered by Dual-core 1.2 GHz TI OMAP 4430 processor with 1 GB RAM. To run all of its applications, DROID 4 also comes with Android OS v2.3 (Gingerbread). A little bit disappointing, but Motorola said that they will provide an update to Ice Cream Sandwich in the future. Nevertheless, DROID 4’s powerful processor and Gingerbread OS have worked well enough to provide smooth and responsive performance. For the interface, it is appears as a customized MOTOBLUR user interface that can be customized as well.

Motorola DROID 4


Motorola DROID 4

Droid 4 runs on Verizon’s CDMA network and supports Verizon’s 4G LTE data network. It brings up fast connection right of internet browsing from the get-go. The web browser provided also gives contribution to the fast internet browsing through its HTML and Adobe Flash support. Other connectivity includes Wi-Fi 802.11 b/g/n, Wi-Fi hotspot, Bluetooth v4.0 with LE+EDR, HDMI, microUSB v2.0 connection and GPS navigation system with A-GPS, S-GPS, and Glonass support.

Motorola DROID 4 is also equipped by two cameras; a 1.3 megapixels front facing camera and an 8 megapixels main camera with autofocus and LED flash on the back side. The front facing camera can be used to self portrait, video chats and even record video in 720p resolution. Coming to the main camera, it also does great performance in capturing images up to 3264 x 2448 pixels resolution. It also is functioned to record video in HD 1080p resolution at 30 fps. To store data, DROID 4 provides 16 GB internal memory and additional microSD external memory up to 32 GB. In multimedia features, it is equipped by media player for playing music and video.

Messaging features include SMS (threaded view), MMS, IM, Email, and Push Email. DROID 4 also comes with other features such as pre-loaded Google service applications, SNS integration, Photo viewer and editor, Document viewer, Organizer, Voice memo, Voice dial, Java MIDP emulator, Accelerometer, Multitouch and Speakerphone. Last but not least, Motorola DROID 4 is powered by standard battery Li-Ion 1785 mAh. The battery life is rated up to 8.5 days of standby time or up to 12 hours 30 minutes of talk time.

Sony Tablet S (3G) now available in Singapore

The 3G model of the Sony Tablet S is now available to consumers in Singapore after launching its wifi version last October.  The 16GB 3G model of the Sony Tablet S will be retailing at S$798.


Some of the features of the tablet include:

  • Vibrant colours
  • Vivid image quality with Sony’s TruBlack display
  • Smooth and smart ergonomic design
  • Built-in infra-red Universal Remote lets you control your media devices with ease
  • You can “throw” your personal video, music clips or photos to your home entertainment devices with the Sony Tablet S

  • The 16GB and 32GB WiFi models of the Sony Tablet S were also lowered to S$618 and S$748 respectively. If you are a sony member, they are giving away a ($49.90 worth) casing for the tablet.

    Lessons in Life

    Something that I received in my inbox today, and I would like to share with everyone.




    My husband is an Engineer by profession, I love him for his steady nature, and I love the warm feeling when I lean against his broad shoulders.

    Three years of courtship and now, two years into marriage, I would have to admit, that I am getting tired of it. The reasons of me loving him before, has now transformed into the cause of all my restlessness.

    I am a sentimental woman and extremely sensitive when it comes to a relationship and my feelings, I yearn for the romantic moments, like a little girl yearning for candy. My husband, is my complete opposite, his lack of sensitivity, and the inability of bringing romantic moments into our marriage has disheartened me about love.

    One day, I finally decided to tell him my decision, that I wanted a divorce.

    “Why?” he asked, shocked. “I am tired, there are no reasons for everything in the world!” I answered. He kept silent the whole night, seems to be in deep thought with a lighted cigarette at all times. My feeling of disappointment only increased, here was a man who can’t even express his predicament, what else can I hope from him? And finally he asked me:” What can I do to change your mind?”

    Somebody said it right, it’s hard to change a person’s personality, and I guess, I have started losing faith in him. Looking deep into his eyes I slowly answered : “Here is the question, if you can answer and convince my heart, I will change my mind, Let’s say, I want a flower located on the face of a mountain cliff, and we both are sure that picking the flower will cause your death, will you do it for me?” He said :” I will give you your answer tomorrow….” My hopes just sank by listening to his response.

    I woke up the next morning to find him gone, and saw a piece of paper with his scratchy handwriting, underneath a milk glass, on the dining table near the front door, that goes…. My dear, “I would not pick that flower for you, but please allow me to explain the reasons further..” This first line was already breaking my heart. I continued reading.

    “When you use the computer you always mess up the Software programs, and you cry in front of the screen, I have to save my fingers so that I can help to restore the programs. You always leave the house keys behind, thus I have to save my legs to rush home to open the door for you. You love traveling but always lose your way in a new city, I have to save my eyes to show you the way. You always have the cramps whenever your “good friend” approaches every month, I have to save my palms so that I can calm the cramps in your tummy.

    You like to stay indoors, and I worry that you will be infected by infantile autism. I have to save my mouth to tell you jokes and stories to cure your boredom. You always stare at the computer, and that will do nothing good for your eyes, I have to save my eyes so that when we grow old, I can help to clip your nails, and help to remove those annoying white hairs. So I can also hold your hand while strolling down the beach, as you enjoy the sunshine and the beautiful sand… and tell you the color of flowers, just like the color of the glow on your young face… Thus, my dear, unless I am sure that there is someone who loves you more than I do… I could not pick that flower yet, and die.. ”

    My tears fell on the letter, and blurred the ink of his handwriting… and as I continue on reading… “Now, that you have finished reading my answer, if you are satisfied, please open the front door for I am standing outside bringing your favorite bread and fresh milk… I rush to pull open the door, and saw his anxious face, clutching tightly with his hands, the milk bottle and loaf of bread….

    Now I am very sure that no one will ever love me as much as he does, and I have decided to leave the flower alone…

    MORAL LESSON: That’s life, and love. When one is surrounded by love, the feeling of excitement fades away, and one tends to ignore the true love that lies in between the peace and dullness.

    Love shows up in all forms, even very small and cheeky forms, it has never been a model, it could be the most dull and boring form.. . flowers, and romantic moments are only used and appear on the surface of the relationship. Under all this, the pillar of true love stands… and that’s our life… Love, not words win arguments.

    Keeping up with the Joneses


    The Internet has changed the world, and it has tended to change the young faster than the old. This clever aid makes you stop to think about the duty parents and care givers have to keep up on the technology that has so captured the imaginations of the young.

    Samsung M370, a Humble Phone for Sprint

    Pausing for a while its superphones parade, Samsung humbles a bit by releasing its new basic phone namely Samsung M370 for Sprint. Some of its main features include 1.3 megapixels camera, Bluetooth, GPS, email, and many more. Closer inspection, here is the detail specification of Sprint’s Samsung M370.

    Samsung M370 appears as a simple clamshell phone in Pewter Gray color. It measures 96.5 x 50 x 17.8 mm and weighs 104.9 grams. In clamshell closed, the front side features a 1.3 megapixels camera and an external display. The external display comes in 0.92 inches with 120 x 120 pixels resolution. It shows date, time, signal strength and battery life as well as notification of message and missed call. Flip open the clamshell to reveal the internal display that features 2.4 inches LCD screen with 240 x 320 pixels resolution. Below the internal display, there are navigation array and alphanumerical keypad. The navigation array consists of two soft keys, a Talk key, a Back key, an End or Power key and a square directional pad with Menu or OK key on the middle. Around the phone’s side, there is a 3.5 mm headphone jack, a microUSB port, a camera shutter and volume control buttons.

    Samsung M370



    Samsung M370 runs on Sprint’s CDMA 800/1900 MHz (2G) network and CDMA2000 1x (3G) network. In data connectivity, it already supports EV-DO (3G) data network. For browsing internet, it is equipped by built-in web browser that supports WAP 2.0/xHTML web pages. Samsung M370 also comes with other connectivity such as Bluetooth ver. 2.1 with EDR, microUSB connection and GPS navigation system.

    For camera features, Samsung M370 is equipped by 1.3 megapixels camera with no flash. It comes with capability of capturing images up to 1280 x 1024 pixels resolution. The camera can also be functioned as a camcorder. For the storage, Samsung M370 provides 2 MB internal memory. Unfortunately, there is no microSD card slot to provide external memory. In addition, it also provides 128 MB RAM and 256 MB ROM to make all features run smoothly. Although it is a basic phone, M370 also has multimedia feature. Its multimedia feature is equipped with media player for playing music and video. The music player manages to play music coming in MP3/AAC+ formats while the video player supports video in MP4/H.263 formats.

    Samsung M370 also comes with messaging feature such as text messaging (SMS), multimedia messaging (MMS), Instant Messaging (IM) and Email. Text messages (SMS) appear in threaded view that is similar to chatting conversation. On its Phonebook, each entry may consist of multiple numbers, picture ID, ringtone ID and other related information. Notification alerts types include MP3 ringtones, Polyphonic ringtones, Vibration mode, Silent mode, and Speakerphone. Other features include Organizer, Document viewer, Voice memo, and Voice dial. To support all of the features, Samsung M370 uses standard battery Li-Ion 1000 mAh. The battery life is rated up to 5 hours 20 minutes of talk time or up to 25 days of standby time.

    Review and Detail Specification of Huawei Express

    Together with Huawei, Sprint announced its new smartphone namely Huawei Express. Some of the phone’s features include Android Gingerbread OS, 600 MHz processor, full QWERTY keyboard, 3.2 megapixels camera, GPS, WiFi, Bluetooth and many more. Given below is the review and detail specification of the Sprint’s Express for your reference.

    Huawei Express appears in a candybar design with full QWERTY keyboard. It is measuring 114 x 63 x 12 mm and weighing 135 grams. Located on the front are display, navigation array and QWERTY keyboard. The display features 2.60 inches LCD screen that appears in landscape oriented screen. The screen also looks well enough with 320 x 240 pixels resolution and 262K color supports. The navigation array consists of two soft keys, a Home key, a Menu key, a Back key, a Search key and a circular directional pad. Below those is full QWERTY keyboard arranged in four rows. The back side is resided by camera lens.

    Huawei Express


    Huawei Express

    To be able to works well and give great experience of a smartphone, Huawei Express is supported by Android ver.2.3 (Gingerbread) OS. Under the hood, Express is powered by 600 MHz Qualcomm processor with 512 MB RAM. Those features are well enough to carry out a reasonable number of applications even in multitasking performance. Huawei Express runs on Sprint’s CDMA network and already supports EV-DO Rev.A data network. For experiencing internet, there is a stock Android web browser supports HTML web pages. Other connectivity coming with Huawei Express includes WiFi, WiFi hotspot, Bluetooth ver.2.1 with EDR, and microUSB connection. There is also GPS navigation system with A-GPS supports and Google Maps integration.

    For camera features, Huawei Express is equipped by 3.2 megapixels camera. The camera can also be functioned to record video in GVA 320 x 240 pixels resolution. To store the data, Express provides additional external memory up to 32 GB via microSD card along with its 170 MB internal memory. Entertaining its user, Express is also equipped by media player for playing music and video. The music player comes with a capability of filtering music by Album, Artist, and Playlists. Its interface appears in standard view showing Album art cover, and control button. It can also come with Background playback. In addition, there is also YouTube player.

    Messaging features of Huawei Express include text messaging (SMS) in threaded view, multimedia messaging (MMS), Instant Messenger (IM) and Email. Email services support IMAP, POP3, and SMTP account, not to mention its Push email service. Notification types include Music ringtones (MP3), Polyphonic ringtones, Vibration mode, Flight mode, Silent mode, and Speakerphone. Like other Android smartphone, Huawei Express also comes with pre-loaded Google service applications. Other features include Organizer, Games, Voice commands, and Voice recording. If the pre-loaded applications seem not satisfy you enough, you may download other Android application that are available via Android market. For supporting all of its features, Huawei Express uses standard battery Li-Ion 1500 mAh that is rated up to 6 hours of talk time.

    Amsterdam tweet mapped on iPad

    IPad showing tweeds with the tracker.clime.me web app

    Detail Specification and Features of Nokia Lumia 710

    Strengthened its Lumia’s line, Nokia released its new Windows smartphone under the name of Nokia Lumia 710. It comes as a midrange smartphone featuring Windows Mango OS, 1.4 GHz processor, 5MP camera, GPS and many more. Given below is the detail specification and features of Lumia 710 for your reference.

    Nokia Lumia 710 comes with a candy bar and a full touch screen design measuring 119 x 62.4 x 12.5 mm and weighing 125.5 grams. Located on the front is 3.7 inches capacitive touchscreen with 480 x 800 pixels resolution and 16M colors support. The screen is also enhanced by Corning Gorilla Glass to give protection and Nokia ClearBlack technology to make the screen clear and bright. Below the screen there are physical keys for Back, Menu (Windows icon) and Search function that line up in a row and integrated one another. Around its side, there is a Power key, a 3.5mm headset jack, a microUSB port, a camera shutter, and volume control keys. The back side is resided by camera lens, LED flash and speakerphone.

    Nokia Lumia 710 is running on Microsoft Windows Phone 7.5 Mango OS with Metro User Interface. Under the hood, Lumia 710 is supported by 1.4 GHz Qualcomm MSM8255 Snapdragon processor with 512 MB RAM. All those features are well enough to bring up responsive and fast loading application performance. Nokia Lumia 710 is a GSM smartphone but it only supports microSIM card. For data connectivity, it already manages to hit HSDPA up to 14.4 Mbps and HSUPA up to 5.76 Mbps data network. Experiencing internet, there are Internet Explorer web browser that supports WAP 2.0/xHTML, HTML5, and RSS feeds. Along with its high speed data connectivity, Internet Explorer manages to load HTML web pages very quickly. Other connectivity includes Wi-Fi, Bluetooth, microUSB v2.0 connection and GPS navigation system with A-GPS support.

    Nokia Lumia 710



    Nokia Lumia 710 is also equipped by 5 megapixels camera with autofocus and LED flash. It manage to capture images up to 2592 х 1944 pixels resolution with pretty good quality. The camera can also record video in 720p resolution at 30 fps. For storage, Lumia 710 only provides 8 GB internal memory because there is no microSD card slot. In multimedia features, there is Windows Media Player for playing music and video. The music player is integrated with Zune and manages to play music of MP3/WAV/eAAC+/WMA formats. Meanwhile, the video player supports video coming in MP4/H.264/H.263/WMV formats.

    For messaging feature, Lumia 710 supports SMS (threaded view), MMS, Instant Messaging and Email. Email service is integrated in the universal inbox system and viewed in threaded conversation similar to chatting look. The email setup process is also very easy as it only requires your email address and password. Other features provided are SNS integration, Document viewer and editor, Images and Video editor, Voice memo, Voice command, Voice dial, Stereo FM radio with RDS, Accelerometer, and Multitouch. Lastly, Nokia Lumia 710 is powered by standard battery Li-Ion 1300 mAh (BP-3L) that can last up to 7 hours 40 minutes of talk time in 3G or up to 400 hours of standby time.

    LG Marquee, an Android Gingerbread Smartphone for Sprint

    Together with Sprint, LG released one of its best Android smartphone namely LG Marquee. Some of its great features include Android Gingerbread OS, 1 GHz processor, 2 megapixels front camera, 5 megapixels main camera, GPS, and many more. In details, here is the review of Marquee by LG.

    LG Marquee comes with a very slim body measuring only 122 x 64 x 9 mm. It also feels very light weighing 112 grams. On the front side, there is a 4 inches capacitive touch screen with NOVA display technology that makes the screen so bright and clear. The screen features 480 x 800 pixels resolution with 16M colors supports. Right below the screen, there are four capacitive keys that serve as Home, Menu, Back and Search functions. Meanwhile, a front facing camera is located above the screen. Exploring around the phone’s sides, there ports and physical buttons including a volume rocker, a customizable shortcut key, a 3.5 mm headphone jack, a power key and a microUSB port. Camera lens and LED flash is located on the up left corner of the back side while single speakerphone is placed on the bottom left of the back side.

    Under the hood, LG Marquee is powered by 1 GHz TI OMAP 3630 processor with 512 MB RAM and 2 GB ROM. To be able to serve its great performance, Marquee works on Android OS, v2.3 (Gingerbread). Home screen comes in five different pages that be customized by adding or removing widgets or application shortcuts. Coming to the connectivity, LG Marquee runs on Sprint’s CDMA networks and already supports CDMA 1xEV-DO Rev. A up to 3.1 Mbps data network. Stock Android web browser provided performs very well because it holds up HTML and Adobe Flash. While opening the web pages, you can use double-tap or pinch to zoom in and out the web pages. In addition, Marquee also arrives with other connectivity such as Wi-Fi 802.11 b/g/n, Wi-Fi hotspot, Bluetooth v3.0 with A2DP, DLNA, and microUSB v2.0 connection as well as GPS system with A-GPS support.

    LG Marquee



    For camera features, LG Marquee is equipped by two cameras; a 2 megapixels front facing camera and a 5 megapixels main camera with autofocus and LED flash on the back side. The front facing camera is used for video chat and self-shoots. Meanwhile, the main camera manages to capture images up to 2592 x 1944 pixels resolution. Images that are captured outdoors under natural lighting come in a pretty good quality with good color and details. However, indoors environment seems not share those good qualities as images look grainy with poor details. The main camera can also record video in HD resolution of 720p at 30 fps. For the storage, LG Marquee offers 4 GB internal memory and additional external memory up to 32 GB via microSD card. In multimedia feature, LG Marquee comes with stock Android music and video players.

    Messaging features of LG Marquee include SMS (threaded view), MMS, Email, Push Email, and IM. Other features are pre-loaded Google service applications, SNS integration, Organizer, Stereo FM radio with RDS, Document viewer, Voice memo/dial/commands and Accelerometer. Lastly, LG Marquee is powered by standard battery Li-Ion 1500 mAh that is rated up to 6 hours 30 minutes of talk time.

    Huawei Mercury, a Gingerbread Smartphone by Huawei

    Coming into Android smartphone competition, a gigantic Chinese phone manufacturer Huawei released its new smartphone under the name of Huawei Mercury. Some of its great features include 1.4 MHz processor, Android Gingerbread OS, 8 megapixels camera, GPS, WiFi and many more. Closer look, here is the review and detail specification of the smartphone.

    Huawei Mercury comes in a full touchscreen and a candybar design measuring 122 x 61 x 13 mm and weighing 139 grams. It is made out of glossy plastic materials with rounded edges. On the front side, there is a 4.0 inches capacitive touchsreeen with 16M colors supports. The screen looks bright and sharp enough in its 480 x 854 pixels resolution. Above the screen are front facing camera and indicator light. Beneath the screen is resided by four capacitive keys for Home, Menu, Back and Search functions. The left side features volume rocker while the right side is left plain. On the top side, there are power button and 3.5 mm headset jack whereas the bottom side is microUSB charging port. The back side is resided by camera lens and LED flash.

    Huawei Mercury


    Huawei Mercury

    Under the hood, Huawei Mercury is powered by 1.4 GHz Qualcomm MSM8655T Snapdragon processor with 512 MB RAM and 4 GB ROM. To run all of its application, Mercury is supported by Android OS, v2.3.3 (Gingerbread).  Huawei Mercury works on CDMA network and already supports CDMA2000 1xEV-DO Rev. A up to 3.1 Mbps data network. Experiencing its high speed data connection, there is a stock Android web browser that supports HTML and Adobe Flash. Other connectivity coming with Huawei Mercury includes Wi-Fi, Wi-Fi hotspot, Bluetooth v2.1 (A2DP and EDR), and microUSB v2.0 connection. There is also GPS navigation system A-GPS support.

    Coming for camera feature, Huawei Mercury is equipped by two decent cameras; a VGA front facing camera for self portraits and video chat and an 8 megapixels main camera with LED flash on the back side. The main camera gives its best performance and quality in capturing images up to 3264 x 2448 pixels resolution. The camera also does great performance in recording HD video of 720p at 30 fps. For storage, Huawei Mercury provide 2 GB internal memory and up to 32 GB external memory via microSD card. The multimedia feature comes in stock Android media player with a Huawei skin for playing music and video. It manages to play music in MP3/WAV/eAAC+ formats and video in MP4/H.263/H.264 formats.

    Messaging features of Huawei Mercury includes SMS (threaded view), MMS, Instant Messenger, Email, and Push Mail. Like other Android smartphone, Mercury also comes with pre-loaded Google service applications. You may also download other Android application available via Android market. Other features include Active noise cancellation with dedicated microphone, Organizer, Photo viewer and editor, Document viewer, SNS integration, Voice memo, Voice dial, Voice commands, Java MIDP emulator, Accelerometer, Gyro, and Multitouch. Last but not least, Huawei Mercury is supported by standard battery Li-Po 1900 mAh that is rated up to 6 hours 30 minutes of talk time or 380 hours of standby time.

    LG Extravert, a Featured Phone for Verizon Wireless

    Together with Verizon Wireless, LG released its featured phone namely LG Extravert. Some of the phone’s features include full QWERTY keyboard, 2 megapixels camera, Bluetooth, GPS, speakerphone and many more. In details, here is the review and detail specification of Extravert by LG.

    LG Extravert is a featured phone that comes with a full touchscreen design and a slide-out landscape QWERTY keyboard. It is very compact measuring 105 x 53 x 15.7 mm and weighing 122 grams. Located on the front is a 2.8 inches touchscreen with 240 x 400 pixels resolution and 256K colors supports. Below the screen are three physical keys for Call, Back or Voice Command, and End Call or Power function. Exploring around the phone side, there are lock screen key, 3.5mm headset jack, camera key, microUSB charging or data port, and volume control keys. Slide the phone to the right to reveal the landscape full QWERTY keyboard. The keyboard is arranged in four rows where each key comes in individual button. The back side is resided by camera lens and speakerphone.

    LG Extravert


    LG Extravert

    LG Extravert runs on Verizon’s CDMA network and supports CDMA2000 1x up to 153 Kbps data network. To experience internet, Extravert has a built-in web browser that supports WAP 2.0/xHTML web pages. Other connectivity coming with LG Extravert includes Bluetooth v3.0 with A2DP and EDR, and microUSB v2.0 connection. In addition, it also has GPS navigation system with A-GPS supports.

    For camera, LG Extravert is equipped by 2 megapixels camera with no autofocus and no flash. However, it can capture images up to 1600 x 1200 pixels resolution. Some of camera features are digital zoom, night mode, and self-timer. It also manages to record video in 320 x 240 pixels (QVGA) resolution. To store data, LG Extravert provides external memory up to 32 GB via microSD card. In multimedia feature, there is media player for playing music and video. The media player manages to play music in MP3/WMA/eAAC+ formats and video in MP4/H.264 formats. As well, there is Stereo FM radio with RDS.

    Coming with full QWERTY keyboard, LG Extravert is surely a featured phone that mostly concerned with messaging feature. Extravert offers complete messaging services including text messaging (SMS), multimedia messaging (MMS), Instant Messenger (IM) and Email. The email service supports IMAP, POP3, and SMTP accounts. To get easier and faster messaging experience, there is a predictive text input. LG Extravert also provides Phonebook that can save up to 1.000 entries; each may consist of multiple phone numbers, email address, notes, ringtone ID, and picture ID. Notification types include Music ringtones, Polyphonic ringtones, Vibration mode, Flight mode, Silent mode, and Speakerphone.

    Other features available in Extravert include Games, Organizer, SNS applications, Document viewer, Voice memo, Voice dial, Voice commands, and Accelerometer. In term of battery, LG Extravert is powered by standard battery Li-Ion 1000 mAh. The battery life can last up to 5 hours 50 minutes of talk time or up to 22.9 days of standby time.

    Review and Detail Specification of Huawei Ascend II

    Competing in smartphone market, Huawei comes up with its new smartphone namely Huawei Ascend II. It may not the best smartphone, but it can be an alternative smartphone you can choose when you have low budget. Its main features include 600 MHz processor, Android Gingerbread OS, 5 megapixels camera, GPS, Bluetooth and many more. Given below is the review and detail specification of Ascend II for your references.

    Huawei Ascend II appears as a full touch screen phone made out of glossy plastic. Along with its glossy looks, it also comes in contrasting color black and with; the front side and around phone’s side are colored in black while the back side is in white. Thanks to its plastic material chassis that the phone fells very light weighing 120 grams in the dimension of 117 x 61 x 13 mm. The front side is resided by 3.5 inches capacitive touchscreen with 320 x 480 pixels resolution and 256K colors support. Nothing special concerning the screen as it is considered as a standard resolution screen for lower end smartphones.

    Huawei Ascend II


    Huawei Ascend II

    Under the hood, Huawei Ascend II is supported by 600 MHz processor with 512 MB ROM and 256 MB RAM. Meanwhile, all of the phone’s applications run on Android OS v2.3 (Gingerbread) with Android custom user interface. Ascend II is a CDMA smartphone that already supports CDMA2000 1xEV-DO Rev. A up to 3.1 Mbps data network. Experiencing internet surfing, there is built-in web browser that comes with WAP 2.0/xHTML, HTML, and Adobe Flash support. Other connectivity includes Wi-Fi, Wi-Fi hotspot, Bluetooth v2.1 with A2DP and EDR, and microUSB v2.0 connection. Furthermore, there is also GPS navigation system with A-GPS support.

    In camera feature, Huawei Ascend II is equipped by 5 megapixels camera with no flash. It manage to capture images up to 2592 х 1944 pixels resolution but still in average quality. It can also be functioned as a camcorder that share similar quality. Storing the data, Ascend II features 160 MB of internal memory. If that is not enough, there is additional external memory up to 32 GB via microSD card. For multimedia, Ascend II is supported by standard stock Android media player for playing music and videos. The media player manages to play music coming in MP3/WAV/eAAC+ formats while the video player supports video in MP4/H.263/H.264 formats.

    Messaging features include SMS (threaded view), MMS, Instant Messaging, and Email. Text input can only be done using virtual on screen keyboard that appears in full QWERTY keyboard on both portrait and landscape view. As any other Android smartphone, Ascend II comes with pre-loaded Google service applications such as Google Search, Google Maps, Gmail, and Google Talk. You can also download other Andriod applications via Android market. Other features provided include SNS Integration, Organizer, Photo Viewer and Editor, Document Viewer, Voice Memo, Voice Dial, Java MIDP Emulator, Accelerometer, and Loudspeaker. Last but not least, Huawei Ascend II is powered by Standard battery, Li-Ion 1400 mAh that is rated up to 300 hours of standby time or 3 hours 40 minutes of talk time.

    HTC Titan II vs Nokia Lumia 900

    At CES 2012, Windows seems a bit aggressive in announcing some of its best Windows smartphones. Among those Windows smartphones, HTC Titan II and Nokia Lumia 900 that run on AT&T network seem to get more attention than other Windows smartphones. What make them special and what are the differences among them. To answer those questions, let’s have a look at the comparison below.

    HTC Titan II vs Nokia Lumia 900


    HTC Titan II

    VS

    Nokia Lumia 900

    Form Factor - In term of form factor, both Titan II and Lumia 900 comes with full touchscreen and candybar design. The different comes on their dimension and weight; HTC Titan II’s dimension appears slightly bigger measuring 132 x 69 x 13 mm but manages to keep the weight less than Lumia 900.

    Display - Comparing 4.3 inches Lumia 900’s display with 4.7 inches Titan II’s display, surely the winner goes to Titan II with bigger display. However, Lumia 900 appears to have brighter and sharper display performance, thanks to its ClearBlack and AMOLED technology. The display resolution comes in the same pixels and touch response is quite the same too.

    Processor - Processor is an important part of smartphone because the speed of phone’s performance is depends on its processor. Surely people prefer smartphone with faster performance rather than the slow one. HTC Titan II is powered by 1.5 Ghz Scorpion processor, while Nokia Lumia 900 is powered by 1.4 Ghz Scorpion processor. Although it is only 0.1 Ghz difference, Titan II’s speed performance would be better than Lumia 900.

    Operating System (OS) - Both smartphones runs on Windows Phone 7.5 (Mango) and shares similar user interfaces and features as well. Windows Mango on both smartphones offers the latest build of Microsoft’s colorful and innovative operating system along with its great applications.

    Connectivity - In connectivity, both smartphones comes with similar features including 4G data network, Wi-Fi, Bluetooth v2.1, microUSB v2.0 and GPS. However, this time Lumia 900 is one step ahead with NFC features. NFC or Near Field Communication is a feature that basically helps you transferring data faster with other NFC enabled phones.

    Camera - In this term, the two smartphones show their obvious difference. Lumia 900 is equipped by 8 megapixels main camera, 720p video recording, and 1.3 megapixels front facing camera. Titan is also equipped with similar camera features but HTC doubles the main camera feature. Yes, you are right, doubles of Lumia 900’s main camera feature which means 16 megapixels. Sure enough, Titan II obviously wins the comparison.

    Battery - Both smartphone, HTC Titan II and Nokia Lumia 900 come with powerful battery. Titan II is powered by Li-Ion 1730 mAh battery while Lumia 900 comes with Li-Ion 1830 mAh battery. It is noticeably that Lumia 900 carries out better battery than Titan II. But keep in mind that better battery size also means better battery life; battery life depends on phone’s performance.

    Price and Availability - Both smartphone will release with AT&T carrier. HTC Titan II is expected to come in the first quarter of 2012 while Nokia Lumia 900 in March 2012. Unfortunately, the prices for both smartphones have not been announced yet.

    Curving Great Feature of BlackBerry Curve 9370

    Another Curve type of RIM BlackBerry, here is BlackBerry Curve 9370. Its main features include 800 Mhz processor, OS 7.0, 5 MP camera, BBM service and many more. In details, let’s have a look at the Curve 9370 review below.

    BlackBerry Curve 9370 appears in a candy bar design with full QWERTY keyboard. It is made out plastic with soft-touch textured coating on the back side. It comes in a slim and lightweight body measuring 109 x 60 x 11 mm and weighing 99 grams. The display features 2.44 inches TFT screen with 480 x 360 pixels resolution. Above the screen, there is a notification light and earpiece speaker. Beneath the screen, there are four physical keys and an optical trackpad in the middle of those physical keys. The keyboard features full QWERTY keyboard arranged in four rows. Around the phone’s side is resided by a microUSB port, a 3.5 mm headset jack, a lock button, a camera shutter, and volume rocker. On the back side, there are camera lens and LED flash.

    Under the hood, BlackBerry Curve 9370 is powered by 800 MHz processor with 512 MB RAM. Together with BlackBerry OS 7.0, it is sufficient enough to give smooth and responsive performance. Curve 9370 can be considered as a world phone as it supports local CDMA network and Global GSM network. In US, Curve 9370 will only works on local CDMA carrier. Once you go abroad outside US, you can still use the phone using any GSM SIM card. For data connectivity, it already supports CDMA2000 1xEV-DO Rev. A up to 3.1 Mbps. The pre-loaded web browser comes with HTML support that allows you to open complex web pages without a problem. Other connectivity includes Wi-Fi 802.11 b/g/n, Bluetooth v2.1 with A2DP, NFC, and microUSB v2.0 connection. There is also GPS navigation system with A-GPS support.

    BlackBerry Curve 9370


    BlackBerry Curve 9370

    For the camera, BlackBerry Curve 9370 is equipped by 5 megapixels camera with LED flash but no autofocus.  It can capture images up to 2592 х 1944 pixels resolution in just average quality. Some of camera’s features include Geo-tagging, face detection, and image stabilization. It can also be functioned to record video in VGA resolution at 30 fps. For the storage, there is 1 GB internal memory and additional external memory up to 32 GB via microSD card. In multimedia feature, there is music player that can handle music in MP3/eAAC+/WMA/WAV/Flac formats and video player supports video in MP4/H.263/H.264/WMV formats.

    Similar to other BlackBerry, one of the phone’s best features is its messaging feature. Messaging feature is integrated in one inbox that serves SMS, MMS, Email, Push Email, and Instant Messenger as well as BlackBerry Messaging application (BBM). Curve 9370 also features Organizer, Document To Go (for viewing, creating and editing Microsoft Office files), Voice memo, Voice dial, and Loudspeaker. Supporting all of its features, BlackBerry Curve 9370 comes with standard battery Li-Ion 1000 mAh. The battery life is rated up to 5 hours 30 minutes of talk time or 348 hours of standby time.

    Casio G'zOne Ravine 2, a Rugged Phone for Verizon

    The sequel of Ravine, here is Casio G'zOne Ravine 2 for Verizon Wireless. Coming as a rugged phone, Ravine 2 is mostly dedicated for those who like adventure and outdoor activities. Closer look, here is the review and detail specification of G’zOne Ravine 2 by Casio.

    Casio G'zOne Ravine 2 comes in a clamshell and sporty design. Its chassis is made out of hard matte plastic with red accent and rubberized bumper. It also gets Military Standard 810 certified of resistant from water, dust, shock, vibration, salt, fog, solar radiation, high altitudes, and temperatures. It feels compact and light compare to its predecessor as it measures 110 x 51 x 21 mm and weighs 138 grams. The front side (clamshell closed) is resided by a 1.4 inches external display with circular silver and red accent bands. The external display shows date, time, signal strength, battery life and caller ID. Meanwhile, on the back side are camera lens and LED flash. Around the phone’s side, there are microSD card slot, microUSB charging port, 2.5mm headset jack, PTT or shortcut key, volume rocker and voice command key. Flip open the clamshell to reveal the internal display as well as the navigation array and the alphanumerical keypad. The internal display features 2.2 inches TFT display with 240 x 320 pixels resolution. The navigation array comes with a circular d-pad with central OK key that is surrounded by two soft keys, a camera key, a speakerphone key, a Call key, a Clear key and an End Call or Power key.

    Casio G'zOne Ravine 2


    Casio G'zOne Ravine 2

    Casio G'zOne Ravine 2 runs on Verizon’s CDMA network and supports CDMA EV-DO Rev. A data network. For browsing internet, there is pre-loaded Opera Mini web browser. Other connectivity includes Bluetooth, microUSB connection, and GPS navigation system. In addition, there is also Push-to-Talk service.

    Ravine 2 is also equipped by 3.2 megapixels camera with autofocus and LED flash. It manages to capture images in six different resolutions up to 2.048 x 1.536 pixels resolution. The camera also manages to record video in 320 x 240 pixels resolution. Unfortunately, you can only record video in maximum 60 seconds at a time. In terms of storage, Ravine comes with 256 MB of RAM and 512 MB of ROM (but only 216 MB of space is available for user). If the internal memory is not enough, there is an external memory available via microSD card up to 32 GB. Sadly, there is no music or standalone video player.

    Coming as a rugged phone that is dedicated for those who like adventure and outdoor activities, Ravine is equipped with a sunrise and sunset application, a tide tracker, a pedometer, a star gazing application, astronomy calendar, compass, and thermometer. Messaging features include text messaging (SMS), multimedia messaging (MMS), IM and email. Email services support Microsoft Exchange accounts as well as POP3 accounts such as Yahoo! Mail, Gmail and Windows Live Mail.

    Other features include 1000 entries of Phonebook, Organizer, Flashlight, and Speakerphone. Last but not least, Casio G'zOne Ravine 2 is powered by standard battery Li-Ion 1150 mAh that is rated up to 4.68 hours of talk time or up to 21 days of standby time.

    Review of BlackBerry Curve 9350 for Sprint

    Designed for Sprint, RIM released its new Curve’s line namely BlackBerry Curve 9350. It is basically a CDMA version of Curve 9360 for T-Mobile. Some of its main features include 800 MHz processor, BlackBerry OS 7, 5 megapixels camera, BBM 6, and many more. In details, here is the review of Curve 9350.

    BlackBerry Curve 9350 comes in candy bar design and full QWERTY keyboard with inward tapered on the edges and outward tapered on the top and bottom sides. It appears to be the smallest and slimmest yet among other BlackBerry phones measuring 109 x 60 x 11 mm. It is also very light weighing only 99 grams, thanks to its plastic materials. The display located on the front side features 2.44 inches TFT screen with 480 x 360 pixels resolution. Below the screen are physical keys for Send, Menu, Back, and End or Power function along with an optical trackpad in the middle of those keys. The QWERTY keyboard is arranged in four rows and individually separated. Around the phone’s side are microUSB port, 3.5 mm headset jack, screen lock key, volume rocker and customizable shortcut key. The back side is resided by camera lens and LED flash.

    BlackBerry Curve 9350


    BlackBerry Curve 9350

    BlackBerry Curve 9350 is powered by 800 MHz Marvell processor with 512 MB RAM and runs under BlackBerry OS 7.0. The smartphone’s interface doesn’t change much from its predecessor OS 6 which features directory-based home screens and collapsible notification trays. Aside its standard RIM applications, Curve 9350 also comes with Social Media application such as Facebook, Twitter and YouTube. Being Sprint’s smartphone, surely Curve also has Sprint’s standard applications that virtually installed including SprintTV, Football and Telenav navigation.

    Like other Blackberry smartphones, Curve 9350 gives its best performance on messaging and email service. All messaging services including email are integrated together. Its BBM service has been upgraded to BBM 6 that offers better integration with third party applications. In corporate email service, Curve 9350 supports BlackBerry Enterprise Server, IBM Lotus Domino, Novell GroupWise and Microsoft Exchange. You may also use your POP3 or IMAP4 email accounts, up to 10 different accounts. Not to mention its preloaded email web services including Gmail and Yahoo! Mail.

    Curve 9350 is a CDMA smartphone running on Sprint’s CDMA network. On its data connectivity, it already supports CDMA2000 1xEV-DO Rev. A up to 3.1 Mbps data network. For browsing internet, there is a WebKit browser that supports HTML web pages. Other connectivity includes WiFi, Bluetooth v2.1 with A2DP, NFC, microUSB v2.0 connection and GPS navigation system.

    Coming to its camera, BlackBerry Curve 9350 is equipped with 5 megapixels camera with autofocus and LED flash. It manages to capture images up to 2592 х 1944 pixels resolution, but overall images come out in average quality. It also manages to record video but limited on VGA resolution. For storage, Curve 9350 offers external memory via microSD card up to 32 GB along with its internal memory. Its multimedia features manage to handle music coming in MP3/eAAC+/WMA/WAV/Flac formats and video in MP4/H.263/H.264/WMV formats. To support all its features, BlackBerry Curve 9350 uses standard battery Li-Ion 1000 mAh. The battery life is rated up to 348 hours of standby time or up to 5 hours 30 minutes of talk time.

    Android augmented reality



    A image showing tweets in an augmented reality view and a map view on Android

    A Comparison of the Top Four Enterprise-Architecture Methodologies

    Roger Sessions

    ObjectWatch, Inc.

    Twenty years ago, a new field was born that soon came to be known as enterprise architecture. The field initially began to address two problems:
    • System complexity—Organizations were spending more and more money building IT systems; and
    • Poor business alignment—Organizations were finding it more and more difficult to keep those increasingly expensive IT systems aligned with business need.
    The bottom line: more cost, less value. These problems, first recognized 20 years ago, have today reached a crisis point. The cost and complexity of IT systems have exponentially increased, while the chances of deriving real value from those systems have dramatically decreased.
    Today's bottom line: even more cost, even less value. Large organizations can no longer afford to ignore these problems. The field of enterprise architecture that 20 years ago seemed quaintly quixotic today seems powerfully prophetic.
    Many enterprise-architectural methodologies have come and gone in the last 20 years. At this point, perhaps 90 percent of the field use one of these four methodologies:
    • The Zachman Framework for Enterprise Architectures—Although self-described as a framework, is actually more accurately defined as a taxonomy
    • The Open Group Architectural Framework (TOGAF)—Although called a framework, is actually more accurately defined as a process
    • The Federal Enterprise Architecture—Can be viewed as either an implemented enterprise architecture or a proscriptive methodology for creating an enterprise architecture
    • The Gartner Methodology—Can be best described as an enterprise architectural practice
    This white paper discusses these four approaches to enterprise architecture. It does so within the context of a fictional company that is facing some very nonfictional operations problems. These problems include:
    • IT systems that have become unmanageably complex and increasingly costly to maintain.
    • IT systems that are hindering the organization's ability to respond to current, and future, market conditions in a timely and cost-effective manner.
    • Mission-critical information that is consistently out-of-date and/or just plain wrong.
    • A culture of distrust between the business and technology sides of the organization.
    How should this company choose from among these four very different approaches to enterprise architecture? This white paper traces the journey the company is likely to face in using any one of these methodologies.
    When examining each of these methodologies in depth, one is struck by the fact that none of these approaches is really complete. Each has strengths in some areas and weaknesses in others.
    For many enterprises, none of these methodologies will therefore be a complete solution. For such organizations, this white paper proposes another approach, one that might be called a blended methodology. Choose bits and pieces from each of these methodologies, and modify and merge them according to the specific needs of your organization. This white paper gives an approach to creating such a blended methodology that is a best fit for your organization's needs.
    But even a blended methodology will only be as good as an organization's commitment to making changes. This commitment must be driven by the highest level of the organization. The good news is that, with a real commitment to change and a tailored methodology for guiding that change, the 20-year-old promise of enterprise architecture is within reach.
    That promise hasn't changed: reducing IT cost and complexity, while increasing business value and effectiveness—or, to put it even more simply, improving your competitiveness in an increasingly competitive world.

    Introduction

    The year 2007 marks the 20-year anniversary of enterprise architecture. In that time, a number of enterprise-architectural methodologies have come and gone. Today, four dominate the field: the Zachman Framework for Enterprise Architectures, The Open Group Architecture Framework (TOGAF), the Federal Enterprise Architecture (FEA), and Gartner (formerly, the Meta Framework).
    Should you care about a field that is 20 years old? It depends. This field was inaugurated to address two major problems in information technology (IT) that were then already becoming apparent. The first problem was managing the increasing complexity of information-technology systems. The second problem was the increasing difficulty in delivering real business value with those systems.
    As you can imagine, these problems are related. The more complex a system, the less likely it is that it will deliver maximum business value. As you better manage complexity, you improve your chances of delivering real business value.
    So, should you care about this field? It depends on how you feel about positively affecting your organization's bottom line. If managing system complexity and delivering business value are key priorities for you, you should care about enterprise-architecture methodologies. If you are focused on maintaining, or rebuilding, IT's credibility in your organization, or if you strive to promote the use of IT to maintain a competitive position in your industry, you should continue reading this white paper. If these issues don't concern you, these methodologies have little to offer.
    As systems become more complex, they generally require more planning. It is easy to see this in buildings. When Henry David Thoreau built his little cabin on Walden Pond (shown in Figure 1), he embraced simplicity and needed no architects. If you are building New York City (shown in Figure 2), simplicity is out of the question, and you will need many architects.
    Bb466232.eacompar01(en-us,MSDN.10).gif
    Figure 1. Thoreau's cabin at Walden Pond, as drawn by Thoreau's sister, Sophia Thoreau
    Bb466232.eacompar02(en-us,MSDN.10).gif
    Figure 2. New York City
    The relationship between complexity and planning for buildings and cities is similar for information systems. If you are building a simple, single-user, nondistributed system, you might need no architects at all. If you are building an enterprise-wide, mission critical, highly distributed system, you might need a database architect, a solutions architect, an infrastructure architect, a business architect, and an enterprise architect.
    This paper is about the methodologies needed to develop the overall architectural vision for an organization. This is the responsibility of theenterprise architect. This is the architect who specializes in the broadest possible view of architecture within the enterprise. This is the architect's architect, the architect who is responsible for coordinating the work of all of the other architects. Do you need such an architect? It all depends on what you are building: Thoreau's cabin or New York City.
    Building a large, complex, enterprise-wide information system without an enterprise architect is like trying to build a city without a city planner. Can you build a city without a city planner? Probably. Would you want to live in such a city? Probably not.
    Of course, hiring a city planner does not guarantee a livable city; it merely improves your chances. Similarly, having an enterprise architect does not guarantee a successful enterprise architecture. There are many examples of failed enterprise architectures in the world today, and all of them had enterprise architects (probably dozens!). Architectural methodologies can help, but they go only so far. I'll discuss some of the reasons for these failures, and how to avoid them, also in this paper.
    Before I get too far into comparing the methodologies that make up the enterprise architect's toolkit, I need to define some terms. This is especially important in an article that is comparing methodologies, because the different methodologies sometimes use similar terms to mean different things.
    For example, we have two methodologies that describe themselves as enterprise-architectural frameworks: the Zachman Framework for Enterprise Architectures and The Open Group Architectural Framework (TOGAF). Yet these two methodologies share little in common other than the words enterprisearchitecture, and framework.
    So, I will start by defining the terms as I will use them in this white paper. Those definitions marked with an asterisk (*) are taken mostly from IEEE-1471-2000 [01], whose definitions I use where they exist and make sense.
    architect—One whose responsibility is the design of an architecture and the creation of an architectural description
    architectural artifact—A specific document, report, analysis, model, or other tangible that contributes to an architectural description
    architectural description*—A collection of products (artifacts) to document an architecture
    architectural framework—A skeletal structure that defines suggested architectural artifacts, describes how those artifacts are related to each other, and provides generic definitions for what those artifacts might look like
    architectural methodology—A generic term that can describe any structured approach to solving some or all of the problems related to architecture
    architectural process—A defined series of actions directed to the goal of producing either an architecture or an architectural description
    architectural taxonomy—A methodology for organizing and categorizing architectural artifacts
    architecture*—The fundamental organization of a system embodied in its components, their relationships to each other, and to the environment, and the principles guiding its design and evolution
    enterprise architecture—An architecture in which the system in question is the whole enterprise, especially the business processes, technologies, and information systems of the enterprise
    Now that we have a common understanding of these key terms, I can take you through the history of enterprise-architecture methodologies, discuss the problems these methodologies are trying to solve, and compare the top four methodologies in terms of their approach and their relationship to each other.

    A Brief History of Enterprise Architecture

    The field of enterprise architecture essentially started in 1987, with the publication in the IBM Systems Journal of an article titled "A Framework for Information Systems Architecture," by J.A. Zachman. In that paper, Zachman laid out both the challenge and the vision of enterprise architectures that would guide the field for the next 20 years. The challenge was to manage the complexity of increasingly distributed systems. As Zachman said:
    The cost involved and the success of the business depending increasingly on its information systems require a disciplined approach to the management of those systems. [02]
    Zachman's vision was that business value and agility could best be realized by a holistic approach to systems architecture that explicitly looked at every important issue from every important perspective. His multiperspective approach to architecting systems is what Zachman originally described as an information systems architectural framework and soon renamed to be an enterprise-architecture framework.
    Zachman was a major influence on one of the earliest attempts by a branch of the U.S. Government, the Department of Defense, to create an enterprise architecture. This attempt was known as the Technical Architecture Framework for Information Management (TAFIM) [03] and was introduced in 1994.
    The promise of enterprise architectures, such as TAFIM, to better align technical projects with business need was noticed by no less a body than the U.S. Congress. Most likely influenced by the promised benefits of TAFIM, Congress in 1996 passed a bill known as the Clinger-Cohen Act of 1996 [04], also known as the Information Technology Management Reform Act, which mandated that all federal agencies take steps to improve the effectiveness of their IT investments. A CIO Council, consisting of CIOs from all major governmental bodies, was created to oversee this effort.
    In April 1998, the CIO Council began work on its first major project, the Federal Enterprise Architecture Framework (FEAF). Version 1.1 [05] of this framework was released in September of 1999. This document contained some innovate ideas, such as "segmented architectures"—that is, architectural focus on segmented subsets of the larger enterprise.
    Over time, responsibility for federal enterprise architecture moved from the CIO Council to the Office of Management and Budget (OMB). In 2002, the OMB evolved and renamed the FEAF methodology as the Federal Enterprise Architecture (FEA). I will describe FEA in greater detail, in the section dedicated to it.
    Despite the very significant enterprise-architectural activity in the Federal Government (one could argue that no organization has spent more money attempting to develop an enterprise architecture than the U.S. Government), progress has been slow and success stories are overshadowed by higher-profile failures. In 2004, a full eight years after the Clinger-Cohen Act mandated the use of effective IT planning processes, the General Accounting Office (GAO) reported the following:
    Only 20 of 96 agencies examined had established at least the foundation for effective architecture management. Further, while 22 agencies increased in maturity since 2001, 24 agencies decreased in maturity and 47 agencies remained the same. [06]
    Since January of 2005, the General Accounting Office (GAO, not to be confused with the OMB) has severely chastised a number of U.S. agencies for failures in their adoption or use of enterprise architecture. A few examples include the FBI [07], the Department of Defense [08], the Department of Homeland Security [09], and NASA [10].
    In 1998, four years after TAFIM (remember TAFIM?) was introduced and two years after it became codified as Clinger-Cohen, TAFIM was officially retired by the Department of Defense.
    The work done on TAFIM was turned over to The Open Group. They morphed it into a new standard that is today known as The Open Group Architectural Framework—better known by its acronym, TOGAF. I will discuss the TOGAF work in the section dedicated to that topic.
    In 2005, about the same time that OMB was becoming the dominant EA force in the public sector, another organization was taking steps to become a dominant force in the private sector. This group was Gartner.
    By 2005, Gartner was already one of the most influential organizations specializing in CIO-level consulting. However, in the specific area of enterprise architecture, the best known IT research and advisory group was not Gartner, but Meta Group.
    Gartner had struggled to build an enterprise-architecture practice, but never achieved the status of the Meta Group. In 2005, Gartner decided that if they couldn't compete with Meta Group, they would do the next best thing: They would buy it.
    Following the purchase of Meta Group, Gartner/Meta spent a year looking at what each company brought to the table as far as enterprise-architecture experience and methodologies. The two companies discussed how best to reconcile their often quite different approaches.
    In the end, a fairly simple algorithm was applied: If Meta Group liked it, it was in; if Meta Group didn't like it, it was out. Gartner liked architectural frameworks. The Meta Group liked architectural process. So, frameworks were out; processes were in. I'll discuss this Gartner/Meta process in detail, in the section devoted to Gartner.
    Figure 3 summarizes this history with an enterprise-architecture timeline. This brings us up to date in the history of enterprise architecture. Now, let's look more closely at today's main methodologies and introduce a case study that will be used in this white paper.
    Bb466232.eacompar03(en-us,MSDN.10).gif
    Figure 3. Enterprise-architecture timeline

    Case Study

    So that we can compare and contrast the four major approaches to enterprise architectures, I am going to illustrate how each would approach a similar scenario. This fictitious scenario is a composite of several enterprises with which I have worked over the past several years. So, while it is fictitious, it is very realistic. I'll first describe the scenario.
    MedAMore is a chain of drug stores. It started as a regional chain in 1960. In 1995, it developed an innovative software system that enabled it to run drug stores very efficiently. It called this system MedAManage, or MAM. MAM incorporated some innovate business ideas, such as patient-relationship management, inventory management, automated insurance billing, and even utility optimization.
    MAM consisted of three programs: MAM/Store, which ran on a small computer at a drug store; MAM/Warehouse, which ran on a server in a regional warehouse; and MAM/Home, which ran on a large server at the home office.
    These three programs communicated through files that were transferred from one location (for example, a store) to another (for example, a regional warehouse). When reliable communications lines existed, file transfers could occur through FTP. The system was also flexible enough to accommodate transfers through courier, where necessary.
    By 2000, MedAMore was doing quite well—in part, because of the cost-cutting moves enabled by the MAM system. MedAMore decided to begin expansion. To do this, it purchased three regional chains. With these purchases, MedAMore extended its reach through the southeast quadrant of the U.S.
    By 2002, it was clear that the same software systems that had initially fueled MedAMore's success were now hampering its future. Some of the problems MedAMore was running into were the following:
    • MAM/Store required regional specializations. For example, different insurance plans needed to be supported in different regions, and these all required changes to the MAM/Store module.
    • The regional warehouses that had been acquired through acquisition each had different ways of receiving orders from the retail stores and different procedures from ordering supplies from the wholesalers. Each of these differences required changes to the MAM/Warehouse module.
    • The file-transfer approach to information sharing that had worked so well when MedAMore consisted of 30 drugstores, one regional warehouse, and one home office were turning out to be difficult to coordinate among 200 drugstores, four regional warehouses, two geographic offices, and one home office. Files were often delivered late, sometimes not at all, and occasionally multiple times. This made it difficult for the home office to access reliable, up-to-date financial information, especially in the areas of sales and inventory.
    It was clear to MedAMore management that the MAM system needed many enhancements. However, upgrading this system was difficult. Each of the three modules (store, warehouse, and home office) was huge, inefficient, and cumbersome, and each included functionality for everything that each entity might need.
    The modules had grown to over 1 million lines of code each. It was difficult to change one function without affecting others. All of the functions accessed a single database, and changes to one record definition could ripple through the system in an unpredictable fashion. Changing even a single line of code required a rebuild of the entire multimillion-line module.
    MedAManage had become MedANightmare. Debugging was difficult. Software builds were torturous. Installing new systems was hugely disruptive.
    These technical problems soon created internal conflicts within the home office of MedAMore. The business side of MedAMore wanted to acquire two more regional chains, but IT was still struggling to bring the existing acquisitions online.
    This resulted in a rapidly growing divide between the business and the technical sides of MedAMore. The business side saw IT as reducing business agility. The technical side saw the business side as making impossible demands and blamed it for refusing to consult IT before entering into acquisition discussions.
    The distrust had reached such a point that, by 2005, the CIO was no longer considered part of the executive team of MedAMore. The business side distrusted IT and tried to circumvent it at every opportunity. The technical side built its IT systems with little input from the business folks. Several large and expensive IT initiatives were ignored by the business side and were eventually abandoned.
    By 2006, MedAMore was in crisis. It clearly needed to revamp its technical systems to make them easier to specialize for regional requirements. This was going to be an expensive proposition, and MedAMore couldn't afford for the effort to fail.
    Just as importantly, MedAMore also had to rebuild its internal relationships. The constant bickering and distrust between business and IT was affecting morale, efficiency, and profitability. A company that only five years earlier was an industry leader in profitability—in large part, because of its innovative use of IT—was now struggling to stay out of the red—in large part, because of the inflexibility of those same IT systems.
    Cath, the CEO of MedAMore, desperately needed a solution. At a CEO conference, she heard how many of her peers were using enterprise architectures to build stronger partnerships between their technical and business groups and deliver more cost-effective IT systems that enabled business agility.
    Cath decided that this approach merited further investigation. She asked Irma, her CIO, to prepare a recommendation on the use of an enterprise architecture within MedAMore. Irma was impressed with the approach, but recognized that any such initiative needed to be driven from the top and needed to involve the business side from the start.
    On Irma's recommendation, Cath called a meeting with Bret, the Vice-President of Business, and Irma. Cath announced that she had decided to create a common enterprise architecture for MedAMore that would unite its technical and business people. This common enterprise architecture would be named MedAMore-Enterprise Architecture, or MAM-EA. After it was completed, MAM-EA would drive all new IT investment and ensure that every dollar invested in IT was delivering the maximum value to the business.
    Cath knew that MAM-EA was a bet-the-company decision for MedAMore. The MAM-EA vision had to work. Cath was depending on Bret (the business side) and Irma (the IT side) to make it work.
    So, that is the problem. Now, let's see how each of the EA approaches might provide a solution for MedAMore.

    The Zachman Framework for Enterprise Architectures

    The first thing we need to understand about the Zachman Framework is that it isn't a framework—at least, by my definition of a framework. According to the American Heritage Dictionary, a framework is defined as:
    A structure for supporting or enclosing something else, especially a skeletal support used as the basis for something being constructed; An external work platform; a scaffold; A fundamental structure, as for a written work; A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality. [11].
    taxonomy, on the other hand, is defined as:
    The classification of organisms in an ordered system that indicates natural relationships; The science, laws, or principles of classification; systematics; Division into ordered groups or categories [12]
    The Zachman "Framework" is actually a taxonomy for organizing architectural artifacts (in other words, design documents, specifications, and models) that takes into account both who the artifact targets (for example, business owner and builder) and what particular issue (for example, data and functionality) is being addressed.
    As John Zachman retrospectively described his work:
    The [Enterprise Architecture] Framework as it applies to Enterprises is simply a logical structure for classifying and organizing the descriptive representations of an Enterprise that are significant to the management of the Enterprise, as well as to the development of the Enterprise's systems. [13]
    Many proponents of the Zachman Framework see it as cross-disciplinary, with influence extending far beyond IT. One popular book on Zachman, for example, says:
    ...in due course, you will discover that the Framework exists in everything you do, not only IT projects. When you thoroughly understand the Framework, you can become more effective in everything you do. This means everything. This statement is not made lightly. [14]
    John Zachman himself told me, in an interview that I recently conducted with him:
    ...the Framework schema has been around for thousands of years and I am sure it will be around for a few more thousands of years. What changes is our understanding of it and how to use it for Enterprise engineering and manufacturing. [15]
    Zachman originally explained his IT taxonomy using the building industry as an analogy. In that industry, architectural artifacts are implicitly organized using a two-dimensional organization. One dimension is the various "players in the game." For a physical building, some of these players are the owner (who is paying for the project), the builder (who is coordinating the overall construction), and a zoning board (who is ensuring that construction follows local building regulations).
    A building architect prepares different artifacts for each of these players. Every player demands complete information, but what constitutes completeness differs for the different players. The owner is interested in a complete description of the functionality and aesthetics of the building. The builder is interested in a complete description of the materials and construction process. The owner doesn't care about the placement of studs in the walls. The builder doesn't care how the bedroom windows line up with the morning sun.
    As Zachman said in his original article:
    ...each of the architectural representations differs from the others in essence, not merely in level of detail. [16]
    The second dimension for architectural artifact organization is the descriptive focus of the artifact: the what, how, where, who, when, and why of the project. This dimension is independent of the first. Both the builder and the owner need to know what, but the owner's need to know what is different from the builder's need to know what. What what is what depends on who is asking the question.
    In his first paper and Zachman's subsequent elaboration in 1992 [17], Zachman proposed that there are six descriptive foci (data, function, network, people, time, and motivation) and six player perspectives (planner, owner, designer, builder, subcontractor, and enterprise.) These two dimensions can be arranged in a grid, as shown in Figure 4.
    From the business owner's perspective, "data" means business entities. This can include information about the entities themselves, such as customers and products, or information about relationships between those entities, such as demographic groups and inventories. If you are talking to a business owner about data, this is the language you should use.
    From the perspective of the person implementing the database, "data" does not mean business entities, but rows and columns organized into tables and linked together by mathematical joins and projections. If you are talking to a database designer about data, don't talk about customer demographic groups, but talk about third-normal relational tables.
    It's not that one of these perspectives is better than the other or more detailed than the other or of a higher priority than the other. Both of these perspectives on data are critical to a holistic understanding of the system's architecture. As Zachman said:
    We are having difficulties communicating with one another about information systems architecture, because a set of architectural representations exists, instead of a single architecture. One is not right and another wrong. The architectures are different. They are additive and complementary. There are reasons for electing to expend the resources for developing each architectural representation. And there are risks associated with not developing any one of the architectural representations. [18]
    I discussed the historical importance of the Zachman Framework in the history section. Here, I will discuss the actual framework itself and how it could be used to help build MAM-EA, the problem proposed in the case-study section.
    As I mentioned earlier, the Zachman Framework consists of six functional foci, each considered from the perspective of a major player. The Zachman Framework as it is portrayed today is shown in Figure 4.
    Bb466232.eacompar04(en-us,MSDN.10).gif
    Figure 4. Zachman grid
    As you can see from Figure 4, there are 36 intersecting cells in a Zachman grid—one for each meeting point between a player's perspective (for example, business owner) and a descriptive focus (for example, data.). As we move horizontally (for example, left to right) in the grid, we see different descriptions of the system—all from the same player's perspective. As we move vertically in the grid (for example, top to bottom), we see a single focus, but change the player from whose perspective we are viewing that focus.
    There are three suggestions of the Zachman grid that can help MedAMore in the development of MAM-EA.
    The first suggestion of the Zachman taxonomy is that every architectural artifact should live in one and only one cell. There should be no ambiguity about where a particular artifact lives. If it is not clear in which cell a particular artifact lives, there is most likely a problem with the artifact itself.
    As MedAMore begins accumulating artifacts in the development of MAM-EA, it can use the Zachman grid to clarify the focus of each of these artifacts. For example, artifacts relating to a service-oriented architecture live mostly in the third row (designer's perspective). They generally will not be of interest to the business owner (Bret, in the MedAMore case study).
    The second suggestion of the Zachman taxonomy is that an architecture can be considered a complete architecture only when every cell in that architecture is complete. A cell is complete when it contains sufficient artifacts to fully define the system for one specific player looking at one specific descriptive focus.
    When every cell is populated with appropriate artifacts, there is a sufficient amount of detail to fully describe the system from the perspective of every player (what we might today call a stakeholder) looking at the system from every possible angle (descriptive focus). So, MedAMore can use the Zachman grid to ensure that appropriate discussions are occurring between all of the important stakeholders of MAM-EA.
    The third suggestion of the Zachman grid is that cells in columns should be related to each other. Consider, for example, the data column (the first column) of the Zachman grid. From the business owner's (Bret's) perspective, data is information about the business. From the database administrator's perspective, data is rows and columns in the database.
    While the business owner thinks about data quite differently from the database administrator, there should be some relationship between these perspectives. Somebody should be able to follow Bret's business requirements and show that the database design is, in fact, being driven by those requirements. If Bret has requirements that are not traceable down to the database design, we must ask if the business needs will be met by this architecture. On the other hand, it there are database-design elements that do not trace back to business requirements, we might ask if we have included unnecessary design at the database level.
    So, we can see five ways in which the Zachman grid can help in the development of MAM-EA. It can help:
    1. Ensure that every stakeholder's perspective has been considered for every descriptive focal point.
    2. Improve the MAM-EA artifacts themselves by sharpening each of their focus points to one particular concern for one particular audience.
    3. Ensure that all of Bret's business requirements can be traced down to some technical implementation.
    4. Convince Bret that Irma's technical team isn't planning on building a bunch of useless functionality.
    5. Convince Irma that the business folks are including her IT folks in their planning.
    But Zachman by itself is not a complete solution for MedAMore. There are far too many issues that will be critical to MAM-EA's success that Zachman does not address. Zachman does not give us a step-by-step process for creating a new architecture. Zachman doesn't even give us much help in deciding if the future architecture we are creating is the best architecture possible. For that matter, Zachman doesn't even give us an approach to show a need for a future architecture. For these and other issues, we are going to need to look at other methodologies.

    The Open Group Architecture Framework (TOGAF)

    The Open Group Architecture Framework is best known by its acronym, TOGAF. TOGAF is owned by The Open Group [19]. TOGAF's view of an enterprise architecture is shown in Figure 5.
    Bb466232.eacompar05(en-us,MSDN.10).gif
    Figure 5. TOGAF's enterprise architecture
    As shown in the figure, TOGAF divides an enterprise architecture into four categories, as follows:
    1. Business architecture—Describes the processes the business uses to meet its goals
    2. Application architecture—Describes how specific applications are designed and how they interact with each other
    3. Data architecture—Describes how the enterprise datastores are organized and accessed
    4. Technical architecture—Describes the hardware and software infrastructure that supports applications and their interactions
    TOGAF describes itself as a "framework," but the most important part of TOGAF is the Architecture Development Method, better known as ADM. ADM is a recipe for creating architecture. A recipe can be categorized as a process. Given that ADM is the most visible part of TOGAF, I categorize TOGAF overall as an architectural process, instead of either an architectural framework (as The Open Group describes TOGAF) or amethodology (as it describes ADM).
    Viewed as an architectural process, TOGAF complements Zachman—which, recall, I categorized as an architectural taxonomy. Zachman tells you how to categorize your artifacts. TOGAF gives you a process for creating them.
    TOGAF views the world of enterprise architecture as a continuum of architectures, ranging from highly generic to highly specific. It calls this continuum the Enterprise Continuum. It views the process of creating a specific enterprise architecture, such as MAM-EA, as moving from the generic to the specific. TOGAF's ADM provides a process for driving this movement from the generic to the specific.
    TOGAF calls most generic architectures Foundation Architectures. These are architectural principles that can, theoretically, be used by any IT organization in the universe.
    TOGAF calls the next level of specificity Common Systems Architectures. These are principles that one would expect to see in many—but, perhaps, not all—types of enterprises.
    TOGAF calls the next level of specificity Industry Architectures. These are principles that are specific across many enterprises that are part of the same domain—such as, in our MedAMore case study, all pharmaceutical enterprises.
    TOGAF calls the most specific level the Organizational Architectures. These are the architectures that are specific to a given enterprise, such as MedAMore.
    Figure 6 shows the relationship between the Enterprise Continuum and the Architecture Development Method (ADM).
    Bb466232.eacompar06(en-us,MSDN.10).gif
    Figure 6. The TOGAF Enterprise Continuum
    TOGAF defines the various knowledge bases that live in the Foundation Architecture. Two that you might run into are the Technical Reference Model (TRM) and the Standards Information Base (SIB). The TRM is a suggested description of a generic IT architecture. The SIB is a collection of standards and pseudo-standards that The Open Group recommends that you consider in building an IT architecture.
    TOGAF presents both the TRM and the SIB as suggestions; neither is required. In my view, both the TRM and the SIB are flawed for the same reason: They are biased toward application portability, at the expense of application interoperability and application autonomy. I consider this an outdated view of technical architectures.
    For an organization such as MedAMore, TOGAF largely boils down to the Architecture Development Method (ADM). Individuals within MedAMore will be exposed to the Enterprise Continuum, the SIB, and the TRM (as well as a few other TOGAF features), which is why I discussed them. But the day-to-day experience of creating an enterprise architecture will be driven by the ADM, a high-level view of which is shown in Figure 7.
    Bb466232.eacompar07(en-us,MSDN.10).gif
    Figure 7. The TOGAF Architecture Development Method (ADM)
    As shown in Figure 7, the TOGAF ADM consists of eight phases that are cycled through after an initial "priming of the pump." I'll take you through these phases as they could be applied to the MedAMore case study. But, before MedAMore can start the ADM, it needs to gain some experience with TOGAF. MedAMore will have two choices on how it can get this experience.
    First, MedAMore can train itself in TOGAF. MedAMore can download the TOGAF documentation [20]—which describes all of TOGAF, including the ADM, in considerable detail. It can purchase books on TOGAF [21]. There is probably more free and inexpensive available information about TOGAF than about all other architectural methodologies combined.
    Second, MedAMore can buy expertise in TOGAF. There are consultants who specialize in TOGAF and have earned Open Group certification [22]. Because MedAMore wants to minimize any chances of failure, it has chosen to call in a TOGAF consultant. MedAMore has brought in Teri, an Open Group–certified TOGAF architect. Remember that the other players at MedAMore are Cath, the CEO of MedAMore; Bret, the Business VP; and Irma, the CIO.
    In the Preliminary Phase, Teri meets with the major players at MedAMore to introduce the TOGAF process. Her three goals in the preliminary phase are to:
    1. Make sure everybody is comfortable with the process.
    2. Modify the TOGAF process, as necessary, to fit within the MedAMore culture.
    3. Set up the governance system that will oversee future architectural work at MedAMore.
    Teri will work closely with Bret to understand the business philosophy, business models, and strategic drivers of MedAMore. She will work closely with Irma to define the architectural principles that drive technological architectures at MedAMore and document those principles using the TOGAF-recommended format.
    In some organizations, achieving buy-in on the need for an enterprise architecture could be very difficult. This is especially true when the effort is driven from the IT organization, and even more so when there is a history of discord between the business and the technical sides of the organization. MedAMore does have this history of animosity. However, it has another fact going for it from which Teri should take heart: The effort is not driven by IT, but is driven by Cath, the CEO. This gives the project high visibility and creates a positive incentive for cooperation from all sides.
    As soon as Teri and MedAMore have completed the Preliminary Phase, they are ready to start Phase A. Phase A begins, at least in theory, with a Request for Architecture Work from some organization within MedAMore. This document includes the business reasons for the request, budget and personnel information, and any constraints that need to be considered. Because MedAMore has never done a Request for Architecture Work, Teri will probably need to work with the sponsoring organization in creating such a request.
    As soon as the Request for Architecture Work (or some equivalent) has been received, Teri (the TOGAF consultant) starts MedAMore on Phase A. In Phase A, Teri will ensure that the project has the necessary support within MedAMore, define the scope of the project, identify constraints, document the business requirements, and establish high-level definitions for both the baseline (starting) architecture and target (desired) architecture.
    These baseline and target definitions will include high-level definitions on all four of the EA sub-architectures shown back in Figure 5—namely, business, technology, data, and application architectures.
    The culmination of Phase A will be a Statement of Architecture Work, which must be approved by the various stakeholders before the next phase of the ADM begins. The output of this phase is to create an architectural vision for the first pass through the ADM cycle. Teri will guide MedAMore into choosing the project, validating the project against the architectural principles established in the Preliminary Phase, and ensure that the appropriate stakeholders have been identified and their issues have been addressed.
    The Architectural Vision created in Phase A will be the main input into Phase B. Teri's goal in Phase B is to create a detailed baseline and target business architecture and perform a full analysis of the gaps between them. She will work primarily with Bret (or Bret's team) to achieve this.
    Phase B is quite involved—involving business modeling, highly detailed business analysis, and technical-requirements documentation. A successful Phase B requires input from many stakeholders. The major outputs will be a detailed description of the baseline and target business objectives, and gap descriptions of the business architecture.
    Phase C does for the information-systems architecture what Phase B does for the business architecture. In this phase, Teri works primarily with Irma (or her team). TOGAF defines nine specific steps, each with multiple sub-steps:
    1. Develop baseline data-architecture description
    2. Review and validate principles, reference models, viewpoints, and tools
    3. Create architecture models, including logical data models, data-management process models, and relationship models that map business functions to CRUD (Create, Read, Update, Delete) data operations
    4. Select data-architecture building blocks
    5. Conduct formal checkpoint reviews of the architecture model and building blocks with stakeholders
    6. Review qualitative criteria (for example, performance, reliability, security, integrity)
    7. Complete data architecture
    8. Conduct checkpoint/impact analysis
    9. Perform gap analysis
    The most important deliverable from this phase will be the Target Information and Applications Architecture.
    Phase D completes the technical architecture—the infrastructure necessary to support the proposed new architecture. This phase is completed mostly by engaging with Irma's technical team.
    Phase E evaluates the various implementation possibilities, identifies the major implementation projects that might be undertaken, and evaluates the business opportunity associated with each. The TOGAF standard recommends that Teri's first pass at Phase E "focus on projects that will deliver short-term payoffs and so create an impetus for proceeding with longer-term projects."
    This is good advice in any architectural methodology. Therefore, Teri should be looking for projects that can be completed as cheaply as possible, while delivering the highest perceived value. A good starting place to look for such projects is the organizational pain-points that initially convinced Cath (the MedAMore CEO) to adopt an enterprise architectural-based strategy in the first place. These pain-points, described earlier, included difficulties in completing regional/warehouse specialization and unreliability in data sharing.
    Phase F is closely related to Phase E. In this phase, Teri works with MedAMore's governance body to sort the projects identified in Phase E into priority order that include not only the cost and benefits (identified in Phase E), but also the risk factors.
    In Phase G, Teri takes the prioritized list of projects and creates architectural specifications for the implementation projects. These specifications will include acceptance criteria and lists of risks and issues.
    The final phase is H. In this phase, Teri modifies the architectural change-management process with any new artifacts created in this last iteration and with new information that becomes available.
    Teri is then ready to start the cycle again. One of the goals from the first cycle should be information transfer, so that Teri's services are required less and less as more and more iterations of the cycle are completed.
    Much of the results of the TOGAF process will be determined as much by the Teri/MedAMore relationship as it will by the TOGAF specification itself. TOGAF is meant to be highly adaptable, and details for the various architectural artifacts is sparse. As one book on TOGAF says:
    TOGAF is not wholly specific with respect to generated documents; in fact, it provides very little in the way of prescriptive document templates—merely guidelines for inputs and outputs. [23]
    The TOGAF specification is also flexible with respect to the phases. As the specification itself says:
    One of the tasks before applying the ADM is to review its components for applicability, and then tailor them as appropriate to the circumstances of the individual enterprise. This activity might well produce an "enterprise-specific" ADM. [24]
    TOGAF allows phases to be done incompletely, skipped, combined, reordered, or reshaped to fit the needs of the situation. So, it should be no surprise if two different TOGAF-certified consultants end up using two very different processes—even when working with the same organization.
    TOGAF is even more flexible about the actual generated architecture. In fact, TOGAF is, to a surprising degree, "architecture-agnostic". The final architecture might be good, bad, or indifferent. TOGAF merely describes how to generate an enterprise architecture, not necessarily how to generate a good enterprise architecture. For this, you are dependent on the experience of your staff and/or TOGAF consultant. People adopting TOGAF in the hopes of acquiring a magic bullet will be sorely disappointed (as they will be with any of the methodologies).

    Federal Enterprise Architecture (FEA)

    The Federal Enterprise Architecture (FEA) is the latest attempt by the federal government to unite its myriad agencies and functions under a single common and ubiquitous enterprise architecture. FEA is still in its infancy, as most of the major pieces have been available only since 2006. However, as I discussed in the history section, it has a long tradition behind it and, if nothing else, has many failures from which it has hopefully learned some valuable lessons.
    FEA is the most complete of all the methodologies discussed so far. It has both a comprehensive taxonomy, like Zachman, and an architectural process, like TOGAF. FEA can be viewed as either a methodology for creating an enterprise architecture or the result of applying that process to a particular enterprise—namely, the U.S. Government. I will be looking at FEA from the methodology perspective. My particular interest here is how we can apply the FEA methodology to private enterprises.
    Most writers describe FEA as simply consisting of five reference models, one each for performance: business, service, components, technical, and data. It is true that FEA has these five references models, but there is much more to FEA than just the reference models. A full treatment of FEA needs to include all of the following:
    • A perspective on how enterprise architectures should be viewed (the segment model, that I will describe shortly)
    • A set of reference models for describing different perspectives of the enterprise architecture (the five models, mentioned earlier)
    • A process for creating an enterprise architecture
    • A transitional process for migrating from a pre-EA to a post-EA paradigm
    • A taxonomy for cataloging assets that fall within the purview of the enterprise architecture
    • An approach to measuring the success of using the enterprise architecture to drive business value
    You can see that the FEA is about much more than models. It includes everything necessary to build an enterprise architecture for probably the most complex organization on earth: the U.S. Government. As the FEA-Program Management Office (FEAPMO) says, FEA, taken in toto, provides:
    ...a common language and framework to describe and analyze IT investments, enhance collaboration and ultimately transform the Federal government into a citizen-centered, results-oriented, and market-based organization as set forth in the President's Management Agenda. [25].
    While it might be a stretch to imagine that anything short of divine intervention could "transform the Federal government into a citizen-centered, results-oriented, and market-based organization," there is at least hope that some of the FEA methodology could help our beleaguered MedAMore corporation deal with its much more mundane problems. So, let's take a look at what FEA has to offer.

    The FEA Perspective on EA

    The FEA Perspective on EA is that an enterprise is built of segments, an idea first introduced by FEAF [26]. A segment is a major line-of-business functionality, such as human resources. There are two types of segments: core mission-area segments and business-services segments.
    core mission-area segment is one that is central to the mission or purpose of a particular political boundary within the enterprise. For example, in the Health and Human Services (HHS) agency of the federal government, health is a core mission-area segment.
    business-services segment is one that is foundational to most, if not all, political organizations. For example, financial management is a business-services segment that is required by all federal agencies.
    Another type of enterprise-architecture asset is an enterprise service. An enterprise service is a well-defined function that spans political boundaries. An example of an enterprise service is security management. Security management is a service that works in a unified manner across the whole swath of the enterprise.
    The difference between enterprise services and segments, especially business-service segments, is confusing. Both are shared across the entire enterprise. The difference is that business-service segments have a scope that encompasses only a single political organization. Enterprise services have a scope that encompasses the entire enterprise.
    In the federal government, for example, both HHS and the Environmental Protection Agency (EPA) use the human resources business-service segment. However, the people who are managed by human resources are a different group for HHS from what they are for the EPA.
    Both HHS and the EPA also use the security management enterprise service. But the security credentials that are managed by the security-management service are not specific to either of those agencies. Security credentials are managed effectively only when they are managed at the scope of the enterprise.
    Resist the temptation to equate either segments or services with services, as in service-oriented architectures. There are two reasons such a comparison would be flawed. Firstly, enterprise services, business-service segments, and core mission-area segments are all much broader in focus than services found in service-oriented architectures. Secondly, segments are an organizational unit for an enterprise architecture, whereas services are an organizational unit for technical implementations. As organizational units for an enterprise architecture, their depth includes not just the technical, but also the business and the data architectures.
    One final note about segments: Although segments function at the political (that is, agency) level, they are defined at the enterprise (that is, government) level. Enterprise services, of course, both function and are defined at the enterprise level.
    The fact that segments are defined globally facilitates their reuse across political boundaries. One can map out the usage of segments across the political boundaries of the enterprise, then use that map to seek opportunities for architectural reuse. Figure 8, for example, shows a segment map of the federal government from the FEA Practice Guide [27]. As you can see, there are many segments (the vertical columns) that are used in multiple agencies, and any or all of these are good candidates for sharing.
    Bb466232.eacompar08(en-us,MSDN.10).gif
    Figure 8. Segment map of the federal government

    FEA Reference Models

    The five FEA reference models are all about establishing common languages. The goal here is to facilitate communication, cooperation, and collaboration across political boundaries. According to the FEAPMO:
    The FEA consists of a set of interrelated "reference models" designed to facilitate cross-agency analysis and the identification of duplicative investments, gaps, and opportunities for collaboration within and across agencies. Collectively, the reference models [compose] a framework for describing important elements of the FEA in a common and consistent way. [28]
    Why do we need a common language? Consider this exchange:
    James: Do you have a torch I can borrow?
    Roger: No, I'm afraid not.
    James: Do you know where I can get one?
    Roger: The hardware store in town should have one.
    So, James goes out to the hardware store and buys himself a torch. He returns.
    Roger: Did you get your torch?
    James: Yes, here it is.
    Roger: That's not a torch! That's a flashlight. Why didn't you say so? I have one you could have borrowed.
    James: Well, why didn't you say so?
    The problem, of course, is that James comes from England, where what I call a flashlight they call a torch. And when I hear torch, I think of a blowtorch. Although we both speak English, we don't necessarily speak the same English. The result is that James goes out and unnecessarily spends money on something that I could have lent him.
    This is exactly the problem that the FEA Reference Models are trying to solve on a much larger scale. Suppose the Internal Revenue Service (IRS) decides it needs a demographics system to track taxpayer data. They ask around to see if anybody has one they can modify for their purposes. Nobody does.
    Little do they know that, right next door, the Government Printing Office (GPO) has a perfectly good demographics system that is almost exactly what the IRS needs. They just happen to call it a customer-analytics system.
    So, the IRS goes out and builds its system from scratch, instead of just modifying the one already built (and paid for) by the GPO. And, in doing so, the IRS will waste considerably more money than James spent on his unnecessary flashlight.
    This, in a nutshell, is the goal of the five FEA reference models: to give standard terms and definitions for the domains of enterprise architecture and, thereby, facilitate collaboration and sharing across the federal government. The five reference models are as follows:
    1. The Business Reference Model (BRM) gives a business view of the various functions of the federal government. For example, the BRM defines a standard business capability called water resource management that is a subfunction of natural resources that is considered aline-of-business of the broader services for citizens business area. [29]
    2. The Components Reference Model (CRM) gives a more IT view of systems that can support business functionality. For example, the CRM defines a customer-analytics system that I described earlier in the hypothetical interchange between the IRS and the GPO. [30]
    3. The Technical Reference Model (TRM) defines the various technologies and standards that can be used in building IT systems. For example, the TRM defines HTTP as a protocol that is a subset of a service transport that is a subset of service access and delivery. [31]
    4. The Data Reference Model (DRM) defines standard ways of describing data. For example, the DRM defines an entity as something thatcontains attributes and participates in relationships. [32]
    5. The Performance Reference Model (PRM) defines standard ways of describing the value delivered by enterprise architectures. For example, the PRM describes quality as a technology measurement area that is defined as "the extent to which technology satisfies functionality or capability requirements." [33]

    FEA Process

    The FEA Process is primarily focused on creating a segment architecture for a subset of the overall enterprise (in FEA's case, the enterprise is the federal government and the subset is a governmental agency) and is described in the FEA Practice Guidance [34]. I discussed the FEA vision on enterprise segments earlier. The overall segment-architecture development process is (at a very high level) as follows:
    • Step 1: Architectural Analysis—Define a simple and concise vision for the segment, and relate it back to the organizational plan.
    • Step 2: Architectural Definition—Define the desired architectural state of the segment, document the performance goals, consider design alternatives, and develop an enterprise architecture for the segment, including business, data, services, and technology architectures.
    • Step 3: Investment and Funding Strategy—Consider how the project will be funded.
    • Step 4: Program-Management Plan and Execute Projects—Create a plan for managing and executing the project, including milestones and performance measures that will assess project success.

    FEA Success Measurement

    The FEA framework for measuring organizational success in using enterprise architecture is defined in the Federal Enterprise Architecture Program EA Assessment Framework 2.1 [35]. Federal agencies are rated on their overall maturity levels in three main categories:
    1. Architectural completion—Maturity level of the architecture itself
    2. Architectural use—How effectively the agency uses its architecture to drive decision-making
    3. Architectural results—The benefits being realized by the use of the architecture
    OMB assigns each agency a success rating, based on its scores in each category and a cumulative score, as follows:
    • Green—The agency rates quite well in the completion area (it has a quite mature enterprise architecture). It also rates well in both theuse area (it is effectively using that enterprise architecture to drive ongoing strategy) and the results area (the usage of that architecture is driving business value).
    • Yellow—The agency rates quite well in the completion area. It also rates well in either the use area or the results area.
    • Red—The agency either does not have a completed architecture and/or is not effectively using that architecture.
    The framework is interesting beyond the confines of the public sector. The category ratings can be fruitfully adapted by many enterprises to assess the maturity level of their own architectural efforts. Figure 9, for example, shows my own interpretation of the OMB maturity rankings for architectural completion, as I adapt them for the private sector. Similar adaptations can be created for architectural usage andarchitectural results.
    Bb466232.eacompar09(en-us,MSDN.10).gif
    Figure 9. OMB ranking of architectural completion, adapted for private sector by author (Roger Sessions)

    FEA Applied to MedAMore

    Now that I have taken you through the FEA approach, let's see what this might mean to MedAMore. Let's assume that Cath (MedAMore's CEO) has heard about FEA and how it is promising to streamline the federal government. If it can do this for the federal government, she reasons, surely it can do this for her company.
    Cath hires a consultant, Fred, who is an expert on FEA (if such a thing can be said to exist for a methodology that is, at the time of this writing, less than a year old!). Fred's job is to show MedAMore how to do FEA—of course, not the real FEA, but FEA as it might be applied to the private sector. Cath introduces Fred to Bret (the business VP) and Irma (the CIO), and tells them to build her anMEA—FEA adapted for MedAMore.
    Keep in mind that Cath has taken quite a risk. No other company to date has attempted to apply FEA to the private sector; and even the experience of using FEA within the public sector is nominal, at best.
    The first thing that Fred will want to do is build enthusiasm for MEA. Keep in mind that he is coming into an organization in which the business folks barely speak to IT folks. If MEA is going to succeed, it needs to transform not only processes, but people. He will want to create a series of seminars explaining the value of the soon-to-be-defined MEA and how MEA will benefit not only MedAMore as a whole, but the individual units specifically.
    Fred will next build a governance structure—MedAMore's equivalent to FEAPMO. I'll call this group MEAPMO. MEAPMO will own MEA, including the processes, the models, and the architecture itself.
    The next thing that Fred will likely do is create reference models that can be used by all of the organizations across MedAMore. The five reference models from FEA can serve as a starting point. Some, such as the Technical Reference Model, might be usable with few modifications. Others, such as the Business Reference Model, will require extensive renovation. He shouldn't do these in excruciating detail, but create starting points and build them up as MEA evolves.
    Next, Fred will probably want to create a description of the segment architecture as it applies to MedAMore. Note that he will not be doing a complete segment architecture—just a high-level description. The actual process of completing the architecture will be a constantly evolving project.
    By this point, a lot of work will have been done with few results. Fred will probably want to take a first pass at a segment-architecture process. FEA's process will be a good starting point, but will require specialization to MedAMore at the detail level (such as who the team members are and what form the generated artifacts should take).
    Now, Fred will test-drive the process with the first segment delivery. He will need to build a team, and then lead this team in analyzing and prioritizing the segments—mapping them to business value, determining their architectural options, delivering the work, and, perhaps most importantly, measuring the results. These measurements will be critical in building momentum for future work.
    Soon after completing the first segment, Fred might decide that it is time to measure the progress of the different groups in MedAMore in using MEA effectively. To do so, Fred needs a yardstick to measure the success of the different groups within MedAMore in driving business value with MEA. Fred thus leads MEAPMO in building a MedAMore equivalent to the Federal Enterprise Architecture Program EA Assessment Framework [35]. This yardstick will be Cath's main tool for ensuring that both the different groups are taking MEA seriously and her investment is paying off.
    And, finally, after Fred has completed this process, he will start the process again. Each iteration will result in new segments being delivered, more business value being generated, and more substance being added to the MEA methodology. At least, this is the theory. As I said earlier, with MEA, we are working at the bleeding edge.

    Gartner

    So far, I have written about three different methodologies that come together under the banner of enterprise architectures. This last methodology is a little different. It isn't a taxonomy (like Zachman), a process (like TOGAF), or a complete methodology (like FEA). Instead, it is what I define as a practice. It is the enterprise-architecture practice of one of the best known IT research and consulting organizations in the world: Gartner.
    Let me spend a moment exploring my use of the word practice. I use the word "practice" much like I would to describe a physician's practice. A physician—say, Dr. Pérez—does not diagnose a disease by studying taxonomies, although taxonomies do help him communicate to other healthcare providers. He does not diagnose a disease by following a process, although he might go through an informal process in his head. He diagnoses a disease by applying his practice skills. These practice skills include his experience, training, and ongoing relationships with his colleagues.
    How do you choose a physician? Do you grill candidates on how well they know the taxonomy of medicine? Do you sit candidates down and ask for a detailed description of the methodology each follows to diagnose illness? Probably not. You might ask your friends, but they probably only know a limited pool of candidates.
    One approach to choosing a physician is to go to a well-known institution (a hospital or medical school) and choose from among their staff. In this approach, you are counting on the institution to choose highly qualified physicians and to have developed a community that encourages collaboration and best practices.
    Does that institution insist on a rigid methodology for its physicians to follow? Probably not. Even if it does, it is not your primary concern. You are not even concerned with who the physicians in the institution are—although, in time, that will be of more interest to you. Your initial concern is only the reputation of the institution.
    This is very similar to the Gartner approach to enterprise architecture. You don't bring in Gartner because they do or don't use TOGAF. You don't go to Gartner because they do or don't follow Zachman's taxonomy. You go to Gartner because they are well-known in their field. You assume both that they hire well-qualified specialists and that they have developed a community that encourages collaboration and best practice.
    If you are a Gartner customer and you check the Garner library for research notes describing their enterprise-architecture practice, you can find many such documents. For example, there is "Gartner Enterprise Architecture Process: Evolution 2005" [36] and "Gartner Enterprise Architecture Framework: Evolution 2005" [37]. However, these documents contain little descriptive information and, in any case, are dated in the late-2005 timeframe. Gartner contends that these best practices are timeless, and they continue to augment them as appropriate. The current Gartner methodology was not solidified until probably April of 2006, after the Gartner/Meta merger that I described in the history section.
    The best summation of the Gartner practice that I have heard is the following:
    Architecture is a verb, not a noun.
    What does it mean to say that architecture is a verb, not a noun? It means that it is the ongoing process of creating, maintaining, and, especially, leveraging an enterprise architecture that gives an enterprise architecture its vitality. An architecture that is just a bunch of stiff artifacts that sit in a corner gathering dust is useless, regardless of how sophisticated your taxonomy is for categorizing those artifacts or how brilliant your process is that guided their development.
    Gartner believes that enterprise architecture is about bringing together three constituents: business owners, information specialists, the technology implementers. If you can bring these three groups together and unify them behind a common vision that drives business value, you have succeeded; if not, you have failed. Success is measured in pragmatic terms, such as driving profitability, not by checking off items on a process matrix.
    Gartner believes that the enterprise architectures must start with where an organization is going, not with where it is. If we are going to clean house, we don't need to exhaustively document everything we are throwing out. Let's focus our energy on what we want to end up with. As soon as we know our goal, we can see how what we have relates to that goal.
    Gartner recommends that an organization begin by telling the story of where its strategic direction is heading and what the business drivers are to which it is responding. Gartner will want this story in plain language, without worrying about prescribed documentation standards, acronyms, or techno-babble. The only goal is making sure that everybody understands and shares a single vision.
    Most organizations are facing major changes in their business processes. The process of creating an enterprise-architecture vision is the organization's opportunity to sit down, take a collective breath, and ensure that everybody understands the nature, the scope, and the impact of those changes.
    As soon as an organization has this single shared vision of the future, it can consider the implications of this vision on the business, technical, information, and solutions architectures of the enterprise. The shared vision of the future will dictate changes in all of these architectures, assign priorities to those changes, and keep those changes grounded in business value.
    Enterprise architecture, in the Gartner view, is about strategy, not about engineering. It is focused on the destination. The two things that are most important to Gartner are where an organization is going and how it will get there. Any architectural activity that is extraneous to these questions is irrelevant. "Just enough enterprise architecture, just in time," is another saying you will hear from the Gartner analyst.
    Let's say Cath (MedAMore's CEO) likes what she hears. How is a Gartner engagement likely to proceed? With FEA, TOGAF, or Zachman, Cath needs to start by finding a qualified consultant who understands the methodology. With Gartner, this step is much easier: She merely calls Gartner.
    Let's say Gartner sends Greg, the Gartner EA consultant. The first thing Greg will want to do is make sure the architecture is driven from the highest levels of the corporation. The fact that he is being called by MedAMore's CEO will be very reassuring.
    Exactly how Greg will proceed is difficult to predict, because Gartner does not have a firm, step-by-step process. However, it is likely that he will start by focusing on Cath's strategic vision for MedAMore. He will want her to specify her vision in business terms and resist any temptation to discuss technology. Here are some possible business-vision statements Greg might elicit:
    • MedAMore will have stores in at least 30 states, spread out over 8 geographic regions, by the year 2010. It will accomplish this mainly through acquisition of regional pharmacies.
    • MedAMore will be able to assimilate new regional systems within 120 days of finalization of purchase.
    • MedAMore will reduce its purchasing costs by 10 percent, by consolidating all regional purchasing into a central system.
    • MedAMore's central office will be able to view consolidated sales and inventory reports from all stores that include data up to and including the previous day.
    • MedAMore will be able to reduce its inventory on-hand to no more than a five-day supply.
    • MedAMore will be able to invoice insurance companies by the end of the day on which the prescription was delivered to the patient.
    • Patients will be able to transfer prescriptions from any MedAMore pharmacy to any other.
    • Patients will be able to request prescription refills though a Web interface and receive e-mail notification of their availability for pick-up.
    Notice that none of these visionary statements mentions technology (except as a delivery mechanism, in the last statement). Greg is purposely keeping these early discussions focused on business strategy.
    Any one of Cath's vision "bullets" will have major ramifications across the business, information, and technical architectures. Part of Greg's job will be to prioritize the bulleted items. Let's say Cath decides that her highest priority is consolidating purchasing, because this will improve profitability in the near term.
    Greg will soon work to turn Cath's idea about consolidated purchasing into a common-requirements vision (CRV). The CRV is where we will see some of the changes that will be required to drive Cath's vision for MedAMore. Greg will be going over the business changes with Bret and the technical and information changes with Irma, but he will also be working to bring everybody together as a unified team.
    Greg will work with Bret (the business VP) to develop a target business architecture that supports consolidated purchasing. As soon as they have spec'd out the future system, they will also look at their current architecture to see what can be recycled.
    Greg will work with Irma (the CIO) to develop a target information architecture that allows the home office to track regional inventories and consolidate procurement. They will also work on the technical architecture for the IT systems that will support the new business architecture. After they understand the future, they will look at current architectures for opportunities to reuse existing technology assets.
    After Greg has completed the broad-brush architecture for their strategic vision, he will probably step back from the picture until the consolidated purchasing system has been implemented. If Cath needs help with the implementation of the architecture, she will likely look outside of Gartner, because Gartner does not do implementations.
    As soon as the implementation of consolidated purchasing has been completed, Greg will step back in to help with the next iteration. His approach will be to keep the architecture at a high level, business-focused, and hone in on details only when and where necessary. He will continue to see his role not as creating an enterprise architecture for MedAMore, but helping them institute a process for allowing an enterprise architecture to emerge and evolve from the business strategy.

    Comparison

    As you can see, the leading enterprise-architecture methodologies are very different in their approaches. Which one is best for your organization? There is no one answer to this question. I'll take you through the 12 criteria that I most often use for comparing and evaluating enterprise-architectural methodologies. Not all of these criteria might be relevant to your organization, and some might be more important than others. But, at least, this section can serve as a starting point for your own evaluation.
    I'll rank each methodology in each criteria. The ratings will be assigned as follows:
    • 1: Does a very poor job in this area
    • 2: Does an inadequate job in this area
    • 3: Does an acceptable job in this area
    • 4: Does a very good job in this area
    Keep in mind that these ratings are subjective. I'm sure most people would disagree with at least one of my ratings.
    Taxonomy completeness refers to how well you can use the methodology to classify the various architectural artifacts. This is almost the entire focus of Zachman. None of the other methodologies focuses as much on this area. Ratings:
    • Zachman: 4
    • TOGAF: 2
    • FEA: 2
    • Gartner: 1
    Process completeness refers to how fully the methodology guides you through a step-by-step process for creating an enterprise architecture. This is almost the entire focus of TOGAF, with its Architecture Development Method (ADM). Ratings:
    • Zachman: 1
    • TOGAF: 4
    • FEA: 2
    • Gartner: 3
    Reference-model guidance refers to how useful the methodology is in helping you build a relevant set of reference models. This is almost the entire focus of FEA. TOGAF also provides support; however, I am less impressed with the TOGAF reference models. Ratings:
    • Zachman: 1
    • TOGAF: 3
    • FEA: 4
    • Gartner: 1
    Practice guidance refers to how much the methodology helps you assimilate the mindset of enterprise architecture into your organization and develop a culture in which it is valued and used. This is a primary focus of Gartner's architectural practice. Ratings:
    • Zachman: 1
    • TOGAF: 2
    • FEA: 2
    • Gartner: 4
    Maturity model refers to how much guidance the methodology gives you in assessing the effectiveness and maturity of different organizations within your enterprise in using enterprise architecture. Ratings:
    • Zachman: 1
    • TOGAF: 1
    • FEA: 3
    • Gartner: 2
    Business focus refers to whether the methodology will focus on using technology to drive business value, in which business value is specifically defined as either reduced expenses and/or increased income. Ratings:
    • Zachman: 1
    • TOGAF: 2
    • FEA: 1
    • Gartner: 4
    Governance guidance refers to how much help the methodology will be in understanding and creating an effective governance model for enterprise architecture. Ratings:
    • Zachman: 1
    • TOGAF: 2
    • FEA: 3
    • Gartner: 3
    Partitioning guidance refers to how well the methodology will guide you into effective autonomous partitions of the enterprise, which is an important approach to managing complexity. Ratings:
    • Zachman: 1
    • TOGAF: 2
    • FEA: 4
    • Gartner: 3
    Prescriptive catalog refers to how well the methodology guides you in setting up a catalogue of architectural assets that can be reused in future activities. Ratings
    • Zachman: 1
    • TOGAF: 2
    • FEA: 4
    • Gartner: 2
    Vendor neutrality refers to how likely you are to get locked-in to a specific consulting organization by adopting this methodology. A high rating here indicates low vendor lock-in. Ratings:
    • Zachman: 2
    • TOGAF: 4
    • FEA: 3
    • Gartner: 1
    Information availability refers to the amount and quality of free or inexpensive information about this methodology. Ratings:
    • Zachman: 2
    • TOGAF: 4
    • FEA: 2
    • Gartner: 1
    Time to value refers to the length of time you will likely be using this methodology before you start using it to build solutions that deliver high business value. Ratings:
    • Zachman: 1
    • TOGAF: 3
    • FEA: 1
    • Gartner: 4
    The criteria and ratings are summarized in Figure 10.
    Bb466232.eacompar10(en-us,MSDN.10).gif
    Figure 10. Criteria and ratings for each methodology
    One of the important points of Figure 10 is that none of the enterprise-architecture methodologies is really complete. Each has its strengths and weaknesses.
    How do you choose which methodology is best for you? Here is my recommended approach:
    1. Go through the rows (criteria) in Figure 10, eliminating any that you feel are not important to your organization.
    2. Add any additional rows (criteria) that you feel are important, and rate each of the methodologies in that area.
    3. Change any of my ratings with which you disagree.
    At the end of this exercise, you should have a good idea about the strengths and weaknesses of each methodology with respect to your enterprise's needs. If a clear winner emerges, count yourself lucky. Find a consultant who specializes in helping enterprises implement that methodology, and go for it.
    For many organizations, there will be no clear winner. For such organizations, I recommend you use a blended approach, in which you create your own enterprise-architectural methodology consisting of bits and pieces of each of the methodologies that provide the highest value in your specific areas of concern.
    You will want a different kind of consultant—one who has a broad perspective of all of these methodologies and specializes in helping enterprises create a methodology that works best, given the specific needs and political realities of that enterprise.

    Conclusion

    This paper has covered a broad introduction to the field of enterprise architecture. The history of the field goes back 20 years, but the field is still evolving—and rapidly so. Two of the four major methodologies (Gartner and FEA) have undergone major changes in the last two years alone.
    As I have shown, these methodologies are quite different from each other, both in goals and in approach. This is good news and bad. It is bad news, in that it increases the difficulty for many organizations in choosing one single enterprise-architectural methodology. How do you choose between methodologies that have so little in common? Choosing between Zachman and TOGAF, for example, is like choosing between spinach and hammers.
    But the good news is that these methodologies can be seen as complementing each other. For many organizations, the best choice is all of these methodologies, blended together in a way that works well within that organization's constraints. This white paper should provide a good starting place for understanding the value of each of these methodologies and how they can complement each other.
    Whichever route you choose, remember that enterprise architecture is a path, not a destination. An enterprise architecture has no value unless it delivers real business value as quickly as possible. One of the most important goals of any enterprise architecture is to bring the business side and the technology sides together, so that both are working effectively toward the same goals.
    In many organizations, there is a culture of distrust between the technology and business folks. No enterprise-architecture methodology can bridge this divide unless there is a genuine commitment to change. That commitment must come from the highest level of the organization.Methodologies cannot solve people problems; they can only provide a framework in which those problems can be solved.
    But, as soon as you have that commitment to change, an enterprise-architecture methodology can be a valuable tool for guiding that change. This change can manifest itself in many ways. Some of the predicted benefits from a successfully implemented enterprise architectural include:
    • Improvements in using IT to drive business adaptability.
    • Closer partnership between business and IT groups.
    • Improved focus on organizational goals.
    • Improved morale, as more individuals see a direct correlation between their work and the organization's success.
    • Reduced numbers of failed IT systems.
    • Reduced complexity of existing IT systems.
    • Improved agility of new IT systems.
    • Closer alignment between IT deliverables and business requirements.
    It is obvious that an organization that does well in these key areas will be more successful than one that doesn't. This is true regardless of whether success is measured with tangibles, such as profitability and return on investment, or intangibles, such as customer satisfaction and employee turnover.
    The starting point for any enterprise architecture is some critical self-analysis. Does your organization spend too much money building IT systems that deliver inadequate business value? Is IT seen as improving or hampering business agility? Is there a growing divide between your business and IT folks? And, finally, perhaps the most important question of all: Is your organization truly committed to solving these problems, and does that commitment come from the highest levels of the organization? If the answer to all of these questions is "yes," enterprise architecture is your path. It's up to you to take that next step.

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