Social Analytics talk at Web Science Trust

Some key notes

• Watching how information flows in a social network is more important than just finding who is popular or who has a high Klout score.
• Community on the web can be viewed has having the follower key roles:
• Idea Starters
• Amplifies
• Curators
• Commentators
• Viewers
• Social Networks and social analytics can engage a firm in a feedback loop, with messages and service modifying to feedback in an agile fashion.
• But there is a danger that a flood of social data coming off the Internet will be too much without clear value.
• Its hard to understand say a single tweet, which is more like a meaningless twitch, but a larger network of social information can given context information about a threat of tweets.
• Sundarshan Murthy from Edleman
• Modern social networks combine multi-modal data, making analytics tricky.
• Social Networks are matrices that combine multi-media, text, sound, video, images, in a complex social meaning.
• The future of social analysis will demand multi-faceted analysis beyond text.
• Paul Taylor from radian6 spoke about social media marketing.
• Radian6 believes that social analytics data can add value to all parts of an Enterprise
• Radian6 talk was a little thin on content, in fact these all seemed more like sales pitches compared to TBL.

Social Analytics gives the potential to give the subjective assessment of the community about a organisation or enterprise.