Cooliris Changes the Face of Media Sharing With Visually Stunning Custom Galleries Non-Technical Users Can Build

Cooliris Express delivers a free and easy way to embed unique photo and video experiences in social media, business, and personal Web sites

Palo Alto, CA – December 8, 2009

Cooliris, innovator of the fastest and most stunning way to browse photos and videos from desktops or mobile devices, today announced Cooliris Express, a free tool that lets non-technical users create compelling digital experiences that showcase their photo and video content.

With Cooliris Express users can easily build and share fully customizable, cohesive, and immersive walls of photos and videos – not just a single photo or album – to websites, social networks, and blogs.

As media-rich content booms, users are constantly looking for better ways to share photos and videos either on their personal sites, directly with business colleagues, or via popular sites like Facebook and Twitter. To address this, Cooliris provides a simple-to-use solution that delivers a cutting-edge experience and a giant leap forward compared with today’s presentation of single photo or album uploads.

With Cooliris Express users of all skill sets can pull any number of videos and photos from Flickr, Picasa, YouTube, or any media RSS feed; easily build a customized Cooliris Wall gallery for a supported social media site, their personal web site, or a business website and share it within seconds.

Coming soon, Cooliris will release a version of Express that will give web developers and premium content publishers a new, innovative way of delivering their media and advertising.

Customized Media Walls in Seconds
Cooliris makes it easy for users to get started creating custom galleries by providing a simple to understand, intuitive, step-by-step wizard that walks them through the gallery building and posting process. First it prompts them to locate their personal media-rich content, then it provides options for where the content will be viewable, and finally with just one-click post they are able to share their custom galleries to the world, or just to their friends.

A typical use case to share rich media involves selecting content from Flickr, Picasa, YouTube, or any media RSS feed to create a theme of your choice. Once content is selected, Cooliris pulls it into a custom 3D wall of rich media and automatically adds it to your news feed with one click, like any other post or gallery. Whether you are sharing a trip to Paris with your Facebook friends or a political topic for your blog that you want punctuated with numerous YouTube videos, the end user experience is intuitive and elegant.

Another compelling feature is that the Cooliris Express galleries are dynamic. Once you create and post a gallery you can update it at the content source (ie: YouTube or Flickr) and the galleries you have posted to your blog or social media sites will be automatically updated with no additional steps required from the end-user.

Express works across the web
Incorporating Gigya social media technology, Express supports social media sites and blogs include: Twitter, Facebook, WordPress, TypePad, Netvibes, Yahoo, Hi5 and Orkut.

In addition to social media sites and blogs, Cooliris Express also allows users to integrate the Cooliris Wall into their personal websites. Instead of selecting a social media location, the user would select a personal site and the tool automatically generates the code they need to copy and paste into their page for the Cooliris Wall to appear.

Cooliris Express – http://www.cooliris.com/express/