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BBC News - Scottish election: Following the online campaign trail: "The story of 2010's UK general election saw online and social media fail to make a significant impact on the hustings or at the polls.
"Campaign posters were launched by e-mail, photoshopped and resent by activists, analysis was tweeted and retweeted, yet the election itself, in media terms, hinged on three set-piece television debates.
"This time around in Scotland, parties are pushing their messages further and harder using Twitter, Facebook, YouTube, Audioboo and any other tool which could increase exposure."
"Campaign posters were launched by e-mail, photoshopped and resent by activists, analysis was tweeted and retweeted, yet the election itself, in media terms, hinged on three set-piece television debates.
"This time around in Scotland, parties are pushing their messages further and harder using Twitter, Facebook, YouTube, Audioboo and any other tool which could increase exposure."
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